Friday, 4 August 2017

All You Need To Know About Influencer Marketing

Everything You need to know about Influencer Marketing

Influencer marketing is a kind of indirect marketing harnessing the popularity and reach of key opinion leaders instead of direct promotions to the target audience for a product or a brand. They can be bloggers, celebrities or any public figure who can drive a huge amount of consumer awareness and provoke consumers to finally buy the product.

Key influencers can help develop social media content and ventilate the information through their personal social media channels. Sometimes content is also created for their campaigning programmes.
Role & Benefits of Influencers in Marketing:
Influencers generally compete on the Word of Mouth capability which provokes consumers to take action. They are the people active on social media platforms and blogs who perform as a function of brand advocates and niche promoters. They act as a connection between brands and consumers.
In a hyper-competitive environment with too many players, everybody pitching about their own products, and too much promotional activities by the companies bore consumers. There has been a behavioural shift owing to the rapid advancement of information technology. Now the consumers try to research about the products on their own and value feedback and reviews more than company-run promotions and commercials. Thus, there is an emergence of third parties who enjoy being the faith of the consumers. Who acts as the advisers to the consumers.
Influencers gain critical related to the consumers and pass them to the companies to improve their offerings and stay competitive in the market.
Criteria For Influencers:
Finding the right influencer for the products is a key decision element in defining the success of influencer marketing.
The influencer should be contextually attached to the product that is being marketed. For example, a sportsman is a suitable option for the branding of sports products rather than a name related to the fashion industry.
The capability of an influencer should be judged by estimating the number of followers he carries on the social networking platforms.
The reach and contextual match for the influencers with a product/brand lead to final action of a digital marketing campaign carried out by the influencer. Final action refers to the ability to persuade the consumers to get into final purchase of the product.
Finding Influencers:
To find the right influencers is an arduous task for the brand managers for their product. Typical ways to hunt the influencers can be:
  • Actively monitor social media platform. Decide on the correct influencers who are able to target the outlined niche.
  • Identify correct hashtags as well as the buzz generated around the posts and content of the posts. It will identify the contextual fit of the influencer with the brand or product.
  • Create keywords pertaining to the product. Which can help track the posts, content or articles related to the products.

  • Why Influencer Marketing?
Influencer marketing generally includes finding the right influencer for a brand or a product through various platforms.
The companies need to develop a relationship with the influencers to make influencer marketing programmes more effective. Take some time in developing relationship with the influencers. Providing them with financial help through money, commissions, discounted products or coupons etc. By giving live projects/assignments to the young people, generating a sense of pride and engagement in them. Meeting face to face with them & sharing ideas through conversations. Sending personalised thanks note to the influencers and lastly, a promise to engage them in future programmes.

Wednesday, 2 August 2017

Hire SEO Services For Small Businesses To Increase Traffic And Sales

Best SEO services for small businesses
Almost every vital digital marketing strategy includes having a proper internet presence. But the concern is, are there enough quality SEO services for small businesses?
A common misconception is that SEO services only serve big clients. But it’s wrong. Numerous affordable SEO services for businesses are available that can help them establish in the online world.
The tough competition makes it harder for small businesses. To beat the competition and uplift the business productivity, a small business need to employ an expert SEO company.
Check out the list of most vital and effective SEO services for small businesses:
SEO Competitive Analysis:
Keeping the competition in mind, it’s not unethical to perform an SEO competitive analysis on your competitor’s website. An expert SEO company can easily do that. They will be employing competitive analysis strategies that can provide you with useful some insight.
Many business owners think that sticking to the basic SEO can make them stand out of the crowd. But the reality is otherwise. It’s that quality content trumps all. If your competitors don’t have good quality content, you can fill the void. You can produce creative and relevant content to become a resource for your consumers.
An SEO competitive analysis conducted by an SEO company can tell you the areas you need to improve. For instance, it can tell strategies your competitor has adapted and whether they are effective enough or not.
Effective Keyword Research:
Effective keyword research counts as the heart and soul of any SEO Strategy. Small businesses need to generate keywords based on their market and services they offer.
It’s vital for small businesses to rank for a different type and amount of keywords. If they don’t want to follow the same guidelines as their competition, they need to focus on short and long tail keywords. Otherwise, it can be hard to stand out.
Long tail keywords and phrases offer a better chance to rank for the keywords that a potential customer would type into a search engine.
If all the things mentioned here new to you, it’s good to have an SEO firm handling these tasks. SEO firms will conduct a research to find the best keyword related to your business. Eventually, it’s all about doing the research and staying ahead of the curve.
Link Building is Website Building:
A quick way to rise up the search engine rankings is to have a number of high-quality links to other credible websites on your website.
It’s necessary to link to only credible sources or related websites within your content to supplement information.
Don’t even think about linking to your competitor. Instead, link to people, websites, and leading companies in your niche.
In fact, Google rewards websites having high-quality links. However, if you don’t want to lag your other important tasks behind, seek for an SEO services company in your region.
Complete SEO (Search Engine Optimization):
A completely optimized website features all the image tags, meta data and meta descriptions. They are necessary for taking your website to the next level.
A full website optimization is a key to long-term success in digital marketing. However, it doesn’t really matter how high do you rank if you don’t have high quality content on your website.
To put emphasis on the business success in digital space, the first step is to have a completely optimized website. And SEO services are an integral part of that completely optimized website.
Affordable SEO services for small businesses are a way to success for them. Small businesses should start with the basics. Initially, they need to focus more on SEO services. After experiencing the success in SEO, they should gradually move to other effective Digital Marketing Services to make their small business big.

Monday, 31 July 2017

Promote Your Business With A Convincing Social Media Marketing Plan

An influential Social media marketing plan
We should start referring social media as the most powerful tool in our marketing arsenal. If used correctly, it can help businesses develop a strong personal connection with their prospective customers. However, businesses dive into social media without having a strong social media marketing plan.
They think that they can make use of social media by attempting a few trick and tips. But that’s not the case. In fact, it’s just a waste of time. And at worst, it could even lead to a PR disaster.
To get benefits from social media, we need to have a precise and clear social media marketing plan. A plan that takes into account what we want to achieve, who the customers are and what the competitors are doing.
Forming a Winning Social Media Marketing Plan
Understand the Goals:
To start off, first, we need to define targets that we want to achieve with social media. We need to find the purpose of putting our efforts into social media marketing. It could be creating awareness of the brand, increasing sales, or website traffic.
Having clear goals can make it easy for us to reach targets that we have planned. So, take some time and jot down them.
Write down the goals that we need to achieve with a social media marketing plan. This will direct us on a right way. We will be able to get more out of social media if we have things planned accordingly.
Create Easy and Achievable Objectives:
It’s the second phase in order to create an effective social media marketing plan. We have our goals outlined, now we need to focus on easy and measurable objectives.
For example, a B2B marketer looking to increase sales, he may want to generate an additional 100 online leads/month. On the other hand, if his goal is brand awareness, then he might want to increase the mentions of his brand or product on social media. In both cases, the objectives are significantly aligning to the goals.
After setting achievable objectives, we need to make sure that we can measure them.
For that, find tools to track and analyze each objective to easily quantify the progress. Not only will this let us know when we have arrived, it will also help us to spot problems beforehand.
Characterize the Customers:
A sturdy social media marketing plan is all about finding the right audience and targeting them with the right messages. For this, we need to first find our target audience. For example, it makes no sense to target everyone in the 18 to 40 age group. Rather it’s beneficial if we are more specific.
The best way to target the right audience is to create buyer personas. Sit down and outline a detailed profile of ideal customers. We can make use of social media analytics for this as well. Uncountable marketers are using social media analytics to get accurate information about their prospects.
The Comparison can be a Key to Success:
When it comes to social media, the comparison is a key to success. Performing a competitive analysis over competitors can tell us a lot about what’s working and what’s not. We can learn from their social media successes and failures. To research over competitors, it’s vital to start by picking three or four among the toppers.
Find out which social media networks they’re active on. Study their content. Is it funny or serious or both? Do they post about their products, or about other things? In fact, there are tools available that can help make this competitive analysis easy.
Find the Right Channels:
It should be notable that we cannot not make use of all available social media channels. Not all social media platforms are the same. In fact, we need to choose the relevant ones.
For example, LinkedIn can prove to be a great platform if we are looking to target B2B sales. While Pinterest or Instagram may be a better option if you’re in the fashion business.
Start gradually and plan step-by-step to form a result-oriented social media marketing plan. In this article, it’s significant that we need to start from the scratch. However, it’s not necessary for the business getting considerable recognition on social media. They can use the steps that needs to be implemented.

Thursday, 27 July 2017

Constructing A Successful Content Management Strategy

A powerful Content Management Strategy

A sound Content Management Strategy mainly focuses on the planning, delivery, and governance of content. And Content not only includes the text but also the multimedia- images, video, inforgraphics, etc.
It’s vital to ensure that your content is useful and usable. Further, having a well-structured content management strategy is essential to improve the user experience of a website. It helps you find what already exists, what should be created and why it should be created, thus, leading you to an enhanced and effective content marketing.
Developing a Comprehensive Content Management Strategy
An Overview:
To start off, you may want to develop a strong strategy for the first six months of your content marketing campaign. In an overview, define the strategic message architecture and communication style of your campaign. Moreover, it’s important to have a draft schedule for continuous and timely content update. Make sure you stick through it month-by-month.
Constructing a workflow draft will help you streamline your content marketing and avoid headaches down the road.
This is an extremely important part of a Content Management Strategy that should be touched on before start generating content.
Make Clear Objectives:
What kind of problem do you want to solve with a content marketing campaign?
It’s a fundamental question that you should answer before constructing a content marketing strategy.
You can outline a statement encompassing the overall goals. Some possible goals could be increased traffic to the site, promotion of a product, or providing information to your prospects to help them better understand your products and services. And this is also the right time to find out your campaign’s target audience.
When creating campaign targets, try to be specific than just targeting “young audience from 20 to 30.” A more genuine target audience description will help you outline the exact reasons or traits that could lead people to become your prospects.
Generate Top-notch Content:
It imperative to generate quality content in this digital space. Top quality content can bring immense success to your business. However, there are certain practices for creating the content. You have to understand what your audience is looking for.
Now, even the average internet-savvy users don’t read normal articles, rather, they look for some informative and engaging content. Thus, it’s vital to plan according to your audience and keep the standards high.
Besides, you don’t have to present your content in a single form i.e blogs. You can use other effective forms as well- videos, blog-posts, newsletters, e-books, infographics, etc. Additionally, become more efficient in creating content by performing a competitive analysis over your competitors. Examine and analyze how your competitors are conducting their content related to marketing campaigns along with evaluating their weaknesses and strengths.
Dissemination is the Key:
A sturdy content management strategy should have use of all the available content marketing channels to effectively spread the content around.
Using content marketing services is another way to give an immense boost to your content marketing objectives.
Content Optimization:
The most beautiful aspect of the web is the unprecedented amount of evolution happening all the time. When generating a dynamic content strategy, create content that evolves to meet user engagement.
Only publishing the content isn’t the end of the story. Take some time to manage your published blogs and other posts. This includes actively editing and optimizing the content to what’s working and what’s not. And if you align yourself with aforementioned steps, you may not find many difficulties in optimizing your content accordingly.
Further, you need to tweak your content constantly- change headlines, taglines, paragraphs and images, until you generate the perfect content for user engagement of your website.
In Summary:
While developing a powerful content management strategy, above mentioned steps can provide you with the immense help you need to drive your content marketing on the road of success. The steps outlined here direct you on a path of effective content management. Thus, make use of this article to develop a content management strategy to boost the value of your content and increase traffic to your site.

Wednesday, 26 July 2017

Best WordPress SEO Plugins To Master Your SEO Needs

Best WordPress SEO plugins
WordPress is world’s one of the most popular Content Management Systems (CMS). It has a global market share of around 50 to 60% along with 70 million websites using this system to handle their web content. Moreover, there is a lot of competition in the landscape of SEO and thus, you may need a number of WordPress SEO plugins to get ahead of the pack in the digital space.
Luckily, there are a tonnes of WordPress SEO plugins you can use to achieve higher rankings. In fact, there are more than 40 thousand WordPress SEO plugins available to use.
However, we’ve narrowed down this number to 8 best and most vital WordPress SEO plugins.
Most Sturdy and Essential WordPress SEO plugins
WordPress SEO by Yoast:
It deserves to be on the top of every SEO Plugins list. It because it’s the most downloaded SEO plugin for WordPress of all times. It’s a comprehensive solution for all your on-page SEO requirements.
With this, you can add SEO title, meta description, and meta keywords to each blog post and page of your website.
It allows you to write the custom file for your main site, category & tag pages and archives. Additionally, it adds Twitter Cards, Sitemaps, Open Graph meta data and ping search engines as well whenever you update your website.
It’s a tool that digital marketers use to collect analytics and insights from their competitor’s website to improve their own SEO.
It can help you in learning a lot of things that can provide you with instant SEO help. You can learn about organic keywords which need to be ranked, places you can obtain backlinks from, insights into your competitor’s marketing strategies, and much more.
However, it’s a paid subscription and thousands of SEO professionals use this tool all over the world. SEMrush can provide you with an immense wealth of data.
Google Keyword Planner:
Not a single platform can give you enough insights into what people search than search giant Google. It’s a free tool that Google offers to advertisers and anyone can use it. The main purpose of its is to show advertisers the keywords they can bid on for their PPC ad campaigns. Additionally, keyword planner helps advertisers to select prime keywords by showing an estimate of search volume, difficulty level and a number of results.
Google Keyword Planner is one of the finest tools for content marketers and bloggers. They can use its data to find keywords with high advertiser interest and search volume.
As of now, it is one of the best free keyword tool available for you. It offers you to generate keyword ideas by just typing in a keyword in the search bar. As a matter of fact, Google’s auto suggests feature collects all these keyword suggestions.
This tool is extremely fast, and more importantly, it’s free for anyone to use. You can make use of this brilliant tool to optimize content on your WordPress Site. Added to this, you can find keyword suggestions with it from YouTube, Bing and App Store as well.
LinkPatrol is a premium WordPress SEO plugin which allows you to take control of all the links to your website.
You can track all the outgoing links on your website, inspect which links are giving away link juice and more.
It’s quick and can efficiently clean up all your spammy links, anchor text and link juice problems with an interactive and fast user interface.
In Summary:
As mentioned above that there are more than 40 thousand WordPress SEO plugins to use, the concern should be to choose the most effective ones. And included plugins in this article are the most result-driven and vital WordPress plugins for SEO. Furthermore, you don’t have to agree with what we say, instead, you can check yourself by making use of one or more tools in this article.

Tuesday, 25 July 2017

5 Modern SEO Practices For Amazing SEO Results

Best SEO practices for greater SEO results
When it comes to the website development, it’s all about following the right SEO practices. SEO is the most vital and effective way to bring new visitors to your site.
There is no secret method to achieve higher rankings in Google or other major search engines. Nevertheless, you can easily achieve great results and dramatically increase your website’s organic traffic by implementing following modern SEO practices.
In this article, find SEO practices and tips that will help you take your website to a whole new level.
Best SEO Practices and Tips for the Website Development
Produce Only High-Quality Content:
No matter in what niche you are in, when writing an article, always outline helpful and actionable guidance. If you provide your users with informative and engaging content, it will automatically reach to the masses. If people find your content worthy, they will share it with their business and friend circles as well.
As a matter of fact, Google prefers lengthy and well-written articles as a ranking factor.
And to write the best articles related to your niche, conduct a research and check what keywords are ranking high in Google. Find posts that are trending on social media and also attracting considerable backlinks.
Indeed, you need to produce only high- quality content that can attract a number of visitors to your website. Although, you can take help of a content marketing agency to hand out your content marketing related needs. However, you need to find the best Content Marketing Agency for that. If you assign an agency without performing a research on it, things may not work out in your favor.
Use Attracting Titles and Meta Descriptions:
Titles and meta descriptions play an important role in SEO. They carry an immense value from a user’s POV. Both outline a lot about your article. They are the factors that force a user to click and enter to read your article or blog post. Thus, it becomes necessary to have unique titles and meta descriptions for each post you publish on the Internet.
Avoid 404 Errors on your Website:
Not only they ruin your rankings, but they destroy the user experience as well. And this ultimately can affect your website’s SEO performance.
You can find numerous WordPress plugins that can help you find 404 pages on your site. One of the best plugins used is called Permalink Finder. This plugin can easily find when a user on a 404 page on your site. Additionally, it goes through your database and redirects the user to a web page that has the content the user was looking for.
Increase the Speed of your Website:
Now, your website loading speed counts as one of the vital ranking factors in Google. Studies tell that most users wait for 2 seconds, if the loading time crosses 5 seconds, you lose chance of seeing those users on the page or website again.
To speed up your website, use Google PageSpeed Insights tool or Pingdom Tools. Moreover, incorporating AMP (accelerated mobile pages) is also a great option.
Use Simple and Effective URLs:
Your URL’s must include your main keywords. Further, make sure you keep them short and understandable. Try limiting the number of characters as much as possible. Make use of hyphens instead of underscores and try maintaining a consistency.
Wrapping Up:
There are numerous SEO practices you can use to increase traffic to your website, but they could be time-taking. Moreover, it could be possible that you may not know how to make proper use of them. But the included SEO practices in this articles are easy to implement and proven to provide effective results. Thus, if you are looking for some instant, amazing SEO results, make use of them and analyze the results.

Friday, 21 July 2017

3 Interesting Features Of Google Analytics You Barely Knew

Google Analytics

Google Analytics is a powerful and a very useful tool that helps you analyze and manage your website. It a free tool offered by Google that incorporates some very handy features and displays site metrics and performances over different dimensions.
Some of the main features of Google Analytics tool are:
  • Track website Audience
  • Track Website Traffic
  • User Behaviour Analysis
  • Site Content Analysis
Now, let me walk you through some very useful features that you barely use.
Create Custom Channel
Under the acquisition, there is an option for Channel Grouping, I don’t see people using that. But, it is something I find very useful while reporting to clients. You might already be familiar with the “Channels” report which displays your traffic distribution among various sources. viz. Organic Search, Direct, Social and so on.
But, something very interesting in this segment is that you can define your own channel. The only thing you need to do is to go to the “Admin” and choose “Channel Settings” and click on “Channel Grouping.” Click on the “New Channel Grouping” button. Now you just need to name this channel grouping and define anything from the given parameters which are highly customizable. This will help you track your traffic based on the defined parameters.
Customize the Existing Standard Reports
Google Analytics allows you to set a range of standard reports with only a few clicks. But in some of the cases, you might find metrics missing from the report. Instead of creating a new customized report, you can use a shortcut that lets you base a new report as per the existing standard reports. All you need to do is click the “Customize” button at the top of one of the reports build upon.
Select Entire Month in just one Click
There is a very intuitive feature in the calendar which is used to select the date range. Generally, users select the range clicking on every date. But, Google Analytic allows you to select entire date range within a month in just one click. All you need to do is click on the month name above the calendar and it will select entire days of a month.

Thursday, 20 July 2017

Most Operative SEO Audit Tools For Higher Visibility

SEO Audit Tools
When it comes to making your business seen to the masses in the digital space, SEO counts as one of the vital pillars. And the technical side of SEO is another part that can’t be ignored for that. Now, this has become a more important area of focus for digital marketers. So, to make this technical side work, you may need some operative SEO audit tools.
We have compiled a list of SEO audit tools that you will need to conduct an SEO audit of your website.
Most sought-after SEO Audit Tools
Screaming Frog:
Screaming Frog is a tool that should be on the top of every digital marketer’s SEO audit tools list. It’s a tool that takes a domain and crawls through its pages in the same manner a search engine does. Further, it pulls out almost everything out that’s pertinent to a site’s SEO performance. Additionally, it’s a great on-page SEO tools as well.
From a technical SEO audit point of view, it can point out areas that might be having issues. It can highlight incorrect canonicalization (page and domain level), internal redirects, meta robot errors, duplicated pages on unfamiliar URLs and much more. Believe us, it’s worth having on your list as it can be extremely useful in identifying and resolving site issues.
SEMRush SEO Audit:
If you have ever conducted an SEO audit for your site, you might have heard of it and how good it can be. Honestly, we recommend you give it a go!
It crawls through a domain from the web browser and outlines an online report to show the potential site errors and issues. Later, it shows them in an easy-to-read format along with export options for reporting and offline analysis.
Moreover, the most exciting feature of this tool is its historical and comparative sections. These sections allow you to see whether the changes to the site have had a negative or positive effect on its SEO potential.
It is particularly useful when you want to spot unexpected changes to a site made by someone else.
Pingdom DNS Check:
Sometimes, incorrectly set up DNS servers can cause downtime and crawl errors. The tool that should be used to check a site’s DNS health is Pingdom Tools DNS tester.
What it does, it performs a check across every level of a site’s DNS and creates a report of warnings and errors in its setup.
With the help of this tool, you can easily find anything at DNS level that could possibly cause site downtime, usability problems and crawl errors.
After using it and experiencing its benefits, you will surely praise this tool and recommend it to others.
This should be a must-have tool in your technical SEO audit arsenal as a site’s speed really does matter.
A fast site means bots crawling more of a site. On the other hand, it keeps your users happy and it can help you improve rankings as well.
This absolutely free online on-page SEO tool checks over a page and suggests you the areas that need improvization to increase page load times. They can be on-page site speed updates and server level site speed changes that if you implement can have some real impact on your site.
Besides, this tool has an interesting waterfall visual that tells you which elements are causing slow load times.
Google Webmaster Tools:
No brainer here! Google Webmaster Tools is one great resource that outlines a lot about the on-page, technical health and link of a site.
GWMTs can provide you with the information that can help you identify crawl errors, structured data errors, review indexed pages, sitemap status and blocked resources.
Having so much useful features, Google Webmasters Tools is one of the best choices to be on have on the list of your SEO audit tools.
Wrapping Up:
These are the  SEO audit tools that can help you in achieving higher visibility along with removing potential errors and issues of your site. You may not need to use all of these at once. First, make use of one or two SEO audit tools and analyze the results.
However, there are numerous tools available online to help you perform an SEO audit. But the tools included in this article are the most usable and result-oriented.