Influencer marketing is a kind of indirect marketing harnessing the popularity and reach of key opinion leaders instead of direct promotions to the target audience for a product or a brand. They can be bloggers, celebrities or any public figure who can drive a huge amount of consumer awareness and provoke consumers to finally buy the product.
Role & Benefits of Influencers in Marketing:
Criteria For Influencers:
- Actively monitor social media platform. Decide on the correct influencers who are able to target the outlined niche.
- Identify correct hashtags as well as the buzz generated around the posts and content of the posts. It will identify the contextual fit of the influencer with the brand or product.
- Create keywords pertaining to the product. Which can help track the posts, content or articles related to the products.
Why Influencer Marketing?