We live in a society that is driven by the Digital Technology. The impacts of digital marketing are so effective that there are countries where citizens don’t have running water but they own smartphones.
Digital marketing is changing people’s work, purchases, interactions and life habits. Thus, businesses need to grasp this digital universe to maximize their brand awareness and growth.
In this blog, we will analyze the impacts of digital marketing and how it has changed the way businesses operate.
Content Shock:
Do you know how much of content is being distributed through social media and instant messaging apps? The answer is so shocking that it has been given a term ‘Content Shock.’ In every 60 seconds, there are more than 3.3 million people who make a Facebook post, and 29 million messages are exchanged via IM (instant messaging) giant Whatsapp.
This means that businesses need to have their work cut out. If they want to get their brands and messages noticed by the people using these apps.
Take Rolex for an example, a classic brand using its marketing creativity to spread marketing messages across its customers and prospects. Since it’s a 112 years old brand, it could pose issues in keeping the brand fresh. But it overcomes this obstacle by disseminating high-quality and appealing product images to its users.
Rolex emphasizes on class, using stylish and minimalist images in its photography, videos and editorial work. It appeals its customers by highlighting timeless taglines and quality products.
Creating Intimacy:
Businesses can learn a lot of potential things about their customers based on the data extracted from data-driven software used in digital marketing projects. Numerous companies are using such software to create extremely personal marketing messages, and the younger generation is liking this. In fact, personalization has become so powerful tool that now around 85% of users are more likely to buy a brand’s product if they receive a perosnalized message.
Creating A Breed Of Influencers:
Social media channels have enabled people to become “Influencers.” Now companies don’t require a celebrity to advertise their products or brand. Now, ordinary people with a drove of followers have the ability to influence masses by endorsing their products.
Even big names have also started hiring new influencers for the marketing. Coca-cola is an apt example for this. It has moved from using influencer product placements to hiring social media influencers as its hosts on social media channels.
Brands Becoming More Humanized:
Social media marketing is now an integral part of Digital Marketing. Due to the popularity and influence, social media must be on front or center of any organization’s digital marketing strategy. Because social media is now a bridge of trust between brands and consumers.
The best example of a company who understands this concept down to an art is Apple Inc.
Apple boasts of million of users supporting their products even before they’re launched. They have achieved this by using live streamed events resulting in lots of devoted users. People feel like they are a part of the brand’s journey. Therefore, when Apple launches a product, they have an attentive and committed audience.
Transparency:
In today’s digital world, customers want to know more about the company they interact with. In order to create loyalty, brands need to be more transparent and demonstrate their qualities along with the personality online. This becomes particularly relevant for businesses in the food industry. Consumers want to know exactly what’s in the food they’re eating.
As a matter of fact, businesses that show transparency in communication and become more humanized & open with their customers, 94% of the customers stick with such companies for a long-term period.
In conclusion, the bottom line is that if the businesses want to taste immense success, they need to comprehend the impacts of digital marketing and use them for business growth. By investing in digital marketing, they can understand a customer in a more thorough way. They can interpret useful data to create informative Insights.
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