Dominating Social Media Trends To Look For In 2018

The end of the year 2017 is quickly approaching to an end and 2018 is just a few months away. It’s significant that this year social media has become more prominent for every type of business in the digital space. Even in digital marketing, social media is now one of the most important channels for digital marketers. However, as the year is about to end, social media trends are also changing.

Alike search engine marketing, it has become a constantly changing landscape. Hence, it is the time to start laying out your social media marketing strategies for the approaching year. In order to that, you need to outline the latest social media trends beforehand. If you know the trends of social media that are going to lead in the coming year, you can stay ahead of the curve.

Here are four social media trends that will influence your business in 2018

Master the Chatbots:

If you have no idea about chatbots, you need to learn about how this disruptive technology can greatly benefit your social media marketing. Customer service has seen a transition from phone calls and emails to social media. Now, consumers look for instant replies to their queries and concerns, and turn to social media if they want to interact with brands or companies.

It has become important for businesses to reply as early as its possible and satisfy the desire for instant gratification. Chatbots is the technology that allows you to interact with consumers instantly. This is why the Facebook bots are becoming increasingly popular. Setting up Chatbots is quite simple and you can do it for free.

It will be entirely mobile-focused:

Instagram and Snapchat are mainly mobile-focused social media platforms. However, Instagram is accessible via desktops, very few users use it on desktop. Facebook generates around 84% of its advertising revenue from mobile. This makes it clear that the majority of users on social media are on their phones.

You can understand the importance of being mobile-friendly with that fact that Facebook was originally created for desktop use. This later evolved to become extremely mobile-friendly. They even have launched Facebook Lite for the mobile users who still don’t have access to the fast internet in their region. This social media trend of mobile use dominating social media is going to increase. Thus, be prepared for this.

Don’t discard platforms having similar similarities:

You must know that Facebook and Instagram copied Snapchat. They all have quite similar features, but it doesn’t make them all same. As an overview, these social media platforms might seem similar enough that you may think to eliminate one from the mix. You should not do this as each platform has different audience and different reach abilities.

Snapchat is a popular platform among the youth demographic. Instagram counts as the millennials social network of choice. And Facebook is the platform the older demographic is happy with, and now it has added a ‘Stories’ feature as well. Significantly, these platforms have similar features but they have different audiences to target. Hence, you cannot afford to miss on any of these channels.

Videos will rule:

Everyone knows how video content is in the trend. Facebook’s video ads feature is attracting more engagement. This is resulting in more organic exposure for businesses.

Snapchat is a heavily video-content based platform, as is Instagram. Both these platforms signify how the video content is dominating social media platform.

In Summary:

If businesses can quickly learn how to convey their stories through video content will experience immense social media success in 2017.

Brands and entrepreneurs have already started to get involved with these influential social media trends as these platforms are becoming influencer-friendly. This will contribute to introducing businesses to a much larger audience.

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