5 Content Marketing Facts To Influence Your Marketing Strategy

You may have heard that Content Marketing is the wave of the future. While it’s factual that content marketing is massively effective for nearly every organization and industry in this digital space, many marketers don’t understand the importance of it. Let’s shed a light on 5 puzzling yet fascinating content marketing facts that will prove beyond the shadow of a doubt that content marketing is today’s marketing.

5 Intriguing Content Marketing Facts

1) Around 200 million people are using ad blockers

A few years ago, paid advertisements had taken all over the online marketing. Today, however, consumers have become increasingly savvy about opting out of the advertisements they would rather not see. In August 2015, approximately 200 million people globally had chosen to install ad blockers in order to prevent seeing annoying ads while accessing the internet.  

Although it was a great news for consumers, it has proved to be a terrible one for the digital marketers who rely heavily on paid advertisements to promote a brand’s message.

Fortunately, there’s a more effective way to continue marketing efforts without being blocked by the people you’re trying to reach. The secret is using Content Marketing Services. In addition to being unaffected by ad-blocking software, great content is something that consumers want to interact with.

2) Content helps create Brand Recall and increases engagement

As per the survey by IBM Digital Experience in 2005, 55% of marketers believe that personalized content helps promote higher engagement rates. It’s because personalized content helps consumers recall a brand easily. Not only this, content also encourages them to engage personally with the organization in question. It results in creating a positive feedback loop that benefits both the user and the company.

3) Content Marketing Services provide you with 7.8 times more traffic

While it’s not easy to create high-quality content, it’s well worth eventually. Neil Patel says that people who taste success by becoming leaders in the arena of content marketing are the people who craft compelling, valuable content that reaches to the heart of their readers. This provides them with drastically more growth than their rivals.

For instance, Search Engine Journal produces content that is always high-quality and engaging. As a result, it boasts over 1 million unique visitors almost each and every month. This is not an accident– people genuinely want informative, valuable content.

4) The average time people spend on articles is 38 seconds

While skimmable content is of high value, users are actually reading the articles that content marketers post. According to a post by Newscred, content marketers who produce engaging and relevant content experience a large audience who spend significant time on their websites. Over time, this engagement produces higher levels of the brand building, and eventually, boost sales.

5) Content Marketing generates more than three times as many leads

Many inexperienced marketers think that using content marketing strategy services can prove to an expensive decision.

The fact is that it’s quite cheaper than the methods of traditional marketing. You only need to produce high-quality content and that’s it.

Content marketing is easy to begin, effective, and popular among consumers. It can amazingly reduce the cost you spend on advertising your brand. What’s more, it can manage all of this while being more operative than conventional marketing.

In summary:

While many marketers are skeptical about why content marketing is prevailing these days, these 5 content marketing facts prove that it is the future of digital marketing.

Efficient, less expensive, compelling, and highly customizable, content marketing serves virtually all type of businesses and industries.