A Definite Guide To Prioritizing Your SEO Tasks

Being a digital marketer, often, I have seen people overwhelming how to prioritize and undertake their SEO Tasks. It’s hard to immediately figure out the most probable reason for a decline in the organic traffic. It’s even more difficult to deal with a large number of crawl errors occurred at an instant. Moreover, it might be painful to see your top ranked keywords going down in Google SERPs. It’s not possible to be posted with all the online updates that rolls out almost every day or two.

As our minds follow hundreds of directions, it’s often hard to dig, plan, align and measure the success of our SEO Tasks. The most difficult question to answer is “How do I start”?

Start setting specific SEO tasks:

What is your end objective? You may set multiple goals on both macro and micro level using Google Analytics, however, establishing a primary end goal might be censorious.

The best way to set up an end goal is to have a thorough understanding of your client’s business and discussions among your team members. This is one of the most strategic efforts in an appropriate direction and it also shows that you care. Follow these rules:

• Measurable- It might sound obvious, but it’s crucial to be on track and set benchmarks.
• Be specific- Hold on to your conversion needs and don’t follow Jargons. Be specific with your goals.
• Share your goals- Sharing your goal ideas often helps in making appropriate decision and achieving those goals.

Figure out most likely pages for conversions

• There are several ways of doing this in Google Analytics. Behavior Flow helps you visualize common page paths to consider, however, it doesn’t show actual conversion paths pretty well.
• Moreover, clicking on the page destination goals can give you a better idea of how people come and exit.
• Reverse Goal Paths can help you discover which page funnels are advantageous for conversions.

Perform a site crawling to get rid of any technical glitches

While a number of site audition operations can be performed manually, however, to crawl your site, you might need some tools. Deep Crawl and Moz Pro are some of the top rate crawling tools that can be used for websites with enormous backlink numbers.

Yield consistent benchmarks and reports

Practice a custom SEO reporting technique which is aligned with your client’s KPIs to manage every stage of your campaign.  

While traffic, engagement, conversions, search visibility etc. are primarily tracked matrices, consider analysing other matrices. Do note that reporting is purely about communicating and understanding users. Some of the clients might prefer a quick paragraph report to be presented and that’s all they need. It’s you who need to go through all the ifs and buts.