Planning A Strong ECommerce Content Marketing Strategy

As a new eCommerce business, you might be looking for an eCommerce content marketing strategy. A strategy that can help you grow your business instantly. You can grow your business easily by selling more. But how can you sell more when you have only begun yet? Well, by increasing your reach and finding new audiences, you can expand your business amazingly. By having a robust eCommerce content marketing strategy, you can see your sales growing, as well as a considerable increase in conversion rates.

Use Content Marketing Services

Begin with using content on your website. Content can come in many forms. It can be blog posts, newsletters, article, videos, infographics, etc. It can be created, distributed, and promoted to gain and engage new audiences, and form positive relationships with customers.

Likewise, Content Marketing Services can help your brand promote itself and make people like and trust it enough.

How to Prepare a Strong eCommerce Content Marketing Strategy?

Let’s get to the core of the matter: plan your eCommerce content marketing strategy. This will mainly include social media, mobile marketing, visual content, and eCommerce SEO.

The first step is the sales funnel, and the journey it represents of your customers.

1) Awareness: Potential customers are made aware of your brand and the products/services you offer.

2) Interest: Potential customers show interest in your brand and consider having business with you.

3) Decision: Potential customers decide to become your customer.

4) Action: Potential customers become your customer.

Content Marketing Services come into play throughout the funnel. Though, they’re more vital in the first two steps. As such, that’s what you’re going to craft your content for. Remember that the first two steps are linked, and often overlaps each other because one usually leads to the other. For instance, creating your Brand’s awareness often generates interest of people in what you sell, and vice versa, generating interest in what you offer leads to increased awareness of your brand- it is usually known as demand generation.

Creating Awareness and Generating Interest

When creating awareness, first up you need to get your business off the ground. Know what’s your target audience, join various social media channels, and use our specialty- create content.

Finding your target audience is easy if you’re an eCommerce business because services/products related demographics are already attached to them.

For instance, for a designer handbag, the target audience will be made up of women between the age group of 24 to 27. On the other hand, for a toy, the target audience will be children of a certain age.

Once you have found your audience, find ways to reach them. Do they frequently visit certain websites? Do they prefer certain social media channels over others? This is what all you need to know before creating the best content.

Become Mobile-Optimized First

A huge chunk of the population is on mobile. Being a mobile-optimized website is the trend that is currently dominating the online society. Long story short, we are opting to use our smartphones while browsing the internet more rather than desktops. Because of this, be ready to make a switch for a responsive website. That can resize content according to the screen size of the mobile.

If you don’t switch to a responsive website, at least, get a mobile-friendly site that won’t decrease user experience (UX).

The problem with not adapting to either of the steps is that a huge audience won’t be able to properly browse your site. Even if they do, they may not make a purchase.

E-commerce SEO and Keywords

After having a responsive website in place to serve your audience, you can create and churn out content. Begin with keyword research based on products you’re offering and targeting. For this, make use of tools like Google Adwords, Keyword Planner, SERPs Keyword Research Database, Moz Keyword planner, and SEMrush to find relative and effective new words.

After finding your keywords, sprinkle them throughout the content you create, and make sure they’ve been stuffed. Ensure that you don’t exceed 2%-3% keyword density. You can place keywords in headings and subheadings of your content.

Social Media Marketing and Visual Content Marketing are Important

In order to effectively promote your brand, you will have to make use of social media channels. Because they’re the places to get found, to share your content, and expand your audience. Added to this, visual content marketing is the key to making the best out of social media. Visual content marketing includes creation and sharing of visual content such as infographics, images, and videos. This is essential as eCommerce businesses need to showcase their good and services.

Before spreading your visual content on social media channels, consider which social media channels your business offerings require. Instagram and Pinterest are two of the most preferred channels to post visual content. Use Facebook to share some images along with the content you’ve created.

Conclusion:

Content marketing will always be prevailing for a business in the eCommerce industry because it fosters Brand awareness and loyalty. It generates demand among people about your products and services. And by optimizing for eCommerce SEO services, it makes it easier for you to find the right target audience.