Why Most ICO’s Will Fail: Know The Reasons For Unsuccessful ICO

Initial Coin Offering (ICO) very crucial subject nowadays, so many companies want to raise maximum funds through the ICO. But did you think all the ICO’s raise the funds as per their prediction or they successfully attract the so many ICO investors? Yes, this is the point why so many ICO’s are failing. There are more unsuccessful ICO’s instead of successful ICO’s. There are certain reasons for unsuccessful ICO’s or your ICO might fail.

Some Reason behind unsuccessful ICO.


Project Selection:

Project idea might be a most important thing in the Initial Coin Offering (ICO). You should work on your users or audience need, You should analyze what ICO investors are looking for? If your project is not solving the problem of your investors that they will never invest in your ICO. A bad project idea or selection may be the reason for unsuccessful ICO.


Content on the website:

Your website might have rich and communicative content, any ICO investor does not invest in such ICO which do not have more than enough information. ICO investors need to be assured that they are associating with a right platform, without enough content on the website it can be the reason for unsuccessful ICO.


Important Content for ICO website:

• White Paper: Whitepaper is very important for an Initial Coin Offering website. It includes all the information about your ICO. What you are going to offer to your investors, history of the company, a detailed information about the project.
• Team Members: There should be informed about the team members, who are associated with the project or company. You can put photographs of your team members along with their name and Linkedin profile link.
• Road Map: Milestone should be there for any project. You should mention your roadmap of the company and project as well. It will provide the clear vision to the ICO investors.
• Explanatory Video: Video might be the best way to connect with the users. Project founders should put a video on the website related to the ICO project and how they are going to solve the problem of the ICO investors.
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ICO Marketing Strategy:

After a good project idea and well-developed website than it comes to the marketing strategy for a successful ICO. You should create an effective marketing plan for a successful ICO. Right advertising on right platform is very important for a successful ICO. Both online and offline marketing is important for successful ICO.


Budget & Hard Cap:

Marketing plan and strategy depends on the marketing budget for the project, Marketing budget of your ICO project might be affected by your hard cap. If you set the higher hard cap for your ICO project than marketing budget will also be increased so you have to maintain a balance between the hard cap and marketing budget for your ICO project.

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