The Importance Of Mobile Friendly Websites

Mobile Friendly Websites Are of Immense Importance

In general, since the beginning of mobile devices and the increasing use of them to surf the Internet, it has been important for many years to update your site to be compatible with mobile devices. Therefore, if not has mobile friendly websites i.e, many users who can not see your site and many potential customers or clients who can be fired.

Also, having a mobile friendly websites is very good for SEO for the same reason. Two aspects of a web page that Google considers in its classification evaluation is Bounce Rate and Click Back.

So, what is the bounce rate and click on Back?

The bounce rate is when a user does not click on another web page on your website. The user will leave the site by entering a new URL or by clicking on a link that will leave the site.

Click Back is when a user comes to your web page, then realizes that the site can not be used or not, and then clicks on the “Back” button in your browser to return to the original search results. Google will track the amount of time spent on a web page before the user clicks back.

With these two factors in mind, if you do not have a mobile friendly websites that the user can read, then it will ‘bounce’ somewhere else, which means a high bounce rate (something bad), or it will quickly click on search results, which means a low click backspace (another really bad thing). Google’s clues to these two factors will mean it has incorrect or irrelevant content, which means it will no longer be classified. Very bad!

Google has already been in the process of implementing development changes that affect mobile devices.

What Were The Effects of Mobile Geddon?

So how much have the mobile SERPs been affected?

It has not increased much. There are other indicators that suggest that the effect of ‘M-Day’ has not been too drastic, and maybe the algorithm change did not deserve all the hype that was given. But this could be because the change will be implemented in a few weeks and the changes could be more significant later. This is also a sufficient change to remove some websites on page 1, which significantly reduces traffic and possible conversions.

In fact, Google has stated that this will not affect desktop rankings in its Webmaster Central Blog. This gives reason to believe that the new algorithm is related to a new mobile tracker and a big change in how they are evaluating and analyzing the mobile search results, without affecting the desktop results.

Although this could give hope to site owners if they have a website that does not respond, this possible new crawler specific for mobile-only search shows how much Google is giving preference to mobile devices and the great possibility of future updates such as usage patterns. continue. swing towards mobile devices.

If you’re not sure if your website responds to mobile devices, you can type your URL into the Google mobile device test or use your mobile device’s guide to get some useful tips on how to update your site.

Conclusion

if you have not yet updated your site, I strongly recommend that you do so soon. If you have not yet been hit by Google, it could only be a matter of time as this update develops in the coming weeks. And as Internet increases traffic more and more on mobile devices, and with the advent of smartwatches, Google’s advantage for sites optimized for mobile devices will only increase with it. It is likely that they will follow more algorithm updates, leaving you and your website in the lurch. Google has spoken.

-------------------------Originally Blog Is Published On Oodles Marketing -----------------------------------