Meta Description Length 2018 – Everything You Need To Know

As we all know that Meta description is very crucial part of On-Page SEO activity and it is a 320 characters snippet (changes in December 2017) that shows by the search engine as a meta description when someone searches searched for the phrase included in the description provided by you.

Optimization of the meta description is important as important to optimize your title. If people search for a phrase and it appears in your meta description then they click your link and redirected to your website, through this process search engine will help you to uplift your link as a part of the ranking.

Now I will let you know the major characteristics or some deep points to write a good meta description that will surely help you to boost your ranking.

1) value of 320 golden characters

Write your meta description wisely, recently Google changed its character limit to 320 from 160 characters. It’s the choice of Google that how much characters it will take to showcase on the search engine because if you make the all word’s first character capital then it might be possible that your limit restricted to less than 320 characters. This will happen as your first capital letter will consume the more space as compared to the small character.

2) It should be a call-to-action (CTA)

In a straight way, it’s a USP (unique selling proposition) that you tell to your prospects and write it in an active voice to invite prospects to your product or service page. Some of the words like “Try it for free”, “first two registrations are free” etc. will help the reader to attract on your page.

3) It should carry the Focus keyword

The Google will be happier if the focus keyword matched the meta description and it will make your link more valuable on the Google SERPs. One thing that you have to keep in your mind is don’t use the focus keyword many times in 300 character limit, on the place of focus keyword use the synonyms of that keyword.

Tips To Keep In Mind When Writing A Meta Description

At last, I hope these 3 key tips will help you to boost your ranking on SERPs through optimizing your meta description.

Read Original Blog Here: http://www.oodlesmarketing.com/meta-description-length-2018/

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