Behaviour With Google Analytics
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User Behaviour With Google Analytics
Ways To Understand User Behaviour With Google Analytics
Want to convert more users into customers? Want to make better decisions about your SEO and other marketing activities? Then you must need to analyze what people do on your website. Google Analytics is one an only best tool to analyze your website which helps you understand user behaviour.
Understand User Behaviour With Google Analytics
So, following are the ways we can use Google Analytics to understand exactly what people do when they reach your website.
Use In-Page Analytics:
In-Page Analytics is basically a google chrome extension which is useful for various reasons.
Easy Access :
In Page Analytics is a tool which instantly connects to your Google Analytics account without having to log-in to your account (assuming that you are already logged in to Google Chrome). This process makes it so easier and faster if you want to have a quick check to see how a particular page is performing.
Like the traditional way, we can select the date range we’d like to see and easily access the pageviews, average time, and bounce rate all while surfing our website.
So, if you really want to get fancy, we can also view the data by specific segments: all users, new users, organic traffic, paid traffic, mobile traffic and many more.We can also see that how many users are there on the website at that exact moment.
2. Heat Map:
This is the kind of functionality using which we can exactly see what percentage of visitors clicks on any clickable part of the website. This functionality is so useful because we can see if people are actually clicking on any links or buttons given on any web page.
For example, if you have a button having a call to action that says ‘Visit here’. Using heat map functionality we’ll be able to see the percentage of people who actually click on that button.
You may also find out that your ‘actual’ call to action button may not be actually working. So, based on the results for the heat map you can take some further steps and improve the overall user experience of your site.
Setup Conversion Goals:
Google Analytics is a tool which allows you to track the conversion rate of a particular action you want your website users to take. Goals contain viewing a video, sign up a newsletter, or making a purchase.
Read Full Blog Here: Ways to Understand User Behaviour With Google Analytics
Understand User Behaviour With Google Analytics
So, following are the ways we can use Google Analytics to understand exactly what people do when they reach your website.
Use In-Page Analytics:
In-Page Analytics is basically a google chrome extension which is useful for various reasons.
Easy Access :
In Page Analytics is a tool which instantly connects to your Google Analytics account without having to log-in to your account (assuming that you are already logged in to Google Chrome). This process makes it so easier and faster if you want to have a quick check to see how a particular page is performing.
Like the traditional way, we can select the date range we’d like to see and easily access the pageviews, average time, and bounce rate all while surfing our website.
So, if you really want to get fancy, we can also view the data by specific segments: all users, new users, organic traffic, paid traffic, mobile traffic and many more.We can also see that how many users are there on the website at that exact moment.
2. Heat Map:
This is the kind of functionality using which we can exactly see what percentage of visitors clicks on any clickable part of the website. This functionality is so useful because we can see if people are actually clicking on any links or buttons given on any web page.
For example, if you have a button having a call to action that says ‘Visit here’. Using heat map functionality we’ll be able to see the percentage of people who actually click on that button.
You may also find out that your ‘actual’ call to action button may not be actually working. So, based on the results for the heat map you can take some further steps and improve the overall user experience of your site.
Setup Conversion Goals:
Google Analytics is a tool which allows you to track the conversion rate of a particular action you want your website users to take. Goals contain viewing a video, sign up a newsletter, or making a purchase.
Read Full Blog Here: Ways to Understand User Behaviour With Google Analytics
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