Stop Making Focus Keywords Too Long For Good Ranking

Long tail keywords are the holy grail of SEO. They help you generate organic search traffic to your website. But keep in mind that you should not keep the focus keywords too long. Focusing on using too long keywords results in an awful readable text. Here, I will explain why it is a bad practice. What steps you should follow for those long focus keywords.

Let’s dive into this post to get better insights into long keywords. Focus keywords and focus keyphrases

Focus keywords are the words you want that specific post to be found for. Don’t ever make your focus keyword of one single word. Focus keywords are made up of few words and could be called a key phrase.

To rank your blog post, you need to optimise your blog for that focus keyword you have used. Means, you have to optimise for that key phrases that you want to come up in the search. You cannot just decide the terms you want to use and to be found. For this, you will need to do focus keyword research to select the right terms.

Long keyphrases why?

Long keywords are also called long tail key phrases which are generally more specific and longer. They work well when it comes to having a higher conversion value. If you are optimising longer key phrases, then you will have fewer competitors too. Aiming at long tail keywords could help in getting a great deal of traffic. And when you use this strategy along with cornerstone content and also do a great internal linking, then it proves to be good SEO tactics. However, do not forget that using too long keywords can affect the readability of your blog.

How Too long keyphrases affects readability

If you are optimizing your content around very long focus keywords, it makes the readability of your text hard. So, avoid using too long key phrases. And it is also hard optimising more than 4 words on your blog. Because your blog might seem over-optimised if you use the long key phrases many times.

Google and long keyphrases relation

Google can easily identify the long key phrases even if they are in irregular order. Google will highlight the words despite their order is not even sequential. So using the google keyword planner you can find relevant and short keyword.

Multiple focus keywords

Make use of multiple focus keyword functionality to optimise your blog post for long tail key phrases. This way, you don’t need to worry about the readability of your text. Here, you will surely cover all other specifics of your long tail words on the blog.

Indrajeet Is a proficient Digital Marketing Professional and his marketing skill includes SEO, SMO, PPC and Content optimization etc.

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Originally published at www.oodlesmarketing.com on May 14, 2018.