Take Advantage Of Schema Markup Opportunities That Can Impact SEO

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When it comes to search engine optimization (SEO), maintaining quality, original content creation; get natural backlinks from relevant & high-authority sites; Mobile friendly website architecture and other technical on-page elements are increasingly important to improve search visibility and SEO results. One of the latest evolution in terms of optimization in SEO is Schema Markup & structured Data. It’s the most powerful form of the SEO but at the same time, least used form of Search Engine Optimization. With increasing importance of search engine result pages & user experience, one should focus on Structured Data.





What is Schema Markup?

Schema markup is a type of semantic vocabulary (microdata) that you add to your website to know the search engines to give more informative & additional results for users for users looking for this page. It improves click-through rates, by making search results more richer for the searcher.

Types of items described by Schema

To get started you need to select a data type, then place the URL or HTML source of the page you want to markup.

Creative work
Event
Organization
Person
Place
Product

How does structured data support SEO?

Rich search results Rich cards Enriched search results Knowledge Graph Breadcrumbs Carousels
Rich results for AMP

Common myths about structured data & SEO

Using structured data you will surely get rich snippets.

There is no guarantee that by adding this website will automatically result in rich snippets or cards. It may show sometimes frequently or may not.

Structured data is a ranking signal.

No, using structured data, search engines understand your content & result in stronger relevancy to improve click-through rate (CTR).

Following are the few important schema markups to take advantage of:

Organization schema markup

Organization Schema Markup is one of the ways to enhance the visibility of your website & get more coverage & presence in SERP. Whatever is your business domain, it’s utmost essential to use Organization Schema on your website. You can add your business & company information such as Company name, Contact number, Social profiles linked to your website & address.

Schema person markup on employee profiles

By using person schema markup, you can mark up the information for your employees, founder or any person on a website page. This is best opportunity to list the person profile with name, photo, title & short description.

Schema markup is an SEO innovation that helps to get higher ranking on SERP indirectly. It’s time to implement schema markup & take advantage of this to boost your SEO.

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Originally published at www.oodlesmarketing.com.