Google Makes AdWords Parallel Tracking Compulsory For All Advertisers

Google has constantly been working on several schemes for the purpose of providing a better online experience for its users. Lately, Online Marketing Agencies have fairly started optimizing their websites in accordance with the increased mobile phone usage. The main purpose behind it was to eliminate the possibility of slower-loading and unresponsive web pages. As per studies, Google stated that the rate of conversions decreased by 20% by just one second of delay in loading mobile pages. Therefore, they recently announced few modifications in Google AdWords to enhance the mobile experience for Ads in the form of Parallel Tracking. Furthermore, they have also made it compulsory for all the accounts to use AdWords Parallel Tracking as of October 30th, 2018. So, let’s discuss more about it.

Know about Google Adwords Parallel Tracking: What is Google AdWords Parallel Tracking?

Google AdWords Parallel Tracking is a method that helps to load your landing pages more quickly thereby reducing lost visits. It sends your visitors from your Ads directly to your final landing page while the URL Tracking functions in the background. This results in pages responding and loading several seconds faster. The feature will thereby improve your Ad Performance and significantly increase conversions.

How does it Work?

With the help of AdWords Parallel Tracking, users are transferred directly to your landing page as the AdWords click tracking performs in the backdrop. So basically, it has reduced to a two-step process on the front.

Whereas earlier, whenever an Ad was clicked, the visitors had to wait for the click tracker and any additional URL load to redirect first. It then finally displayed your landing page after the completion of all of these procedures involved. This was time-taking and therefore contributed to high bounce-rates.

Also read this: Page-Speed Improvement For AdWords Advertisers With Paralel Tracking

Adwords will display warnings to accounts using HTTP

Google has been pushing the webmasters since long to shift their sites to even more secure HTTPS. They also announced earlier that HTTP (HyperText Transfer Protocol) sites will be highlighted as “not secure” in Chrome from July. Google has reportedly taken few extra steps to improve the landing page experience:

• Enabled HTTP search ad clicks will be automatically redirected to HTTPS when you have selected to prefer for it.
• Ad version history has been launched to enable advertisers to update their landing page URL from HTTP to HTTPS without letting you reset any of your performance statistics. (Things To Remember While Converting your Site From HTTP to HTTPS)
• Google will now start to warn advertisers in AdWords whenever they are accessing less secure HTTP address for their landing pages.

With all such new and latest inclusion in Google AdWords platform and parallel tracking to be made compulsory by October 30th, 2018, I believe it will add a smooth experience for the advertisers. Moreover, it will drastically benefit the accounts who are using click measurement for shopping campaign traffic and search networks.

Originally published at www.oodlesmarketing.com on June 27, 2018.