How to Improve AdWords Quality Score For Your PPC Campaigns

Quality Score is a crucial aspect of building a successful Paid Advertising Campaign. It can help to boost your pay per click profits and Ad Positioning. An elevated score is also an indication that your website is functioning extremely well. However, if you do not fully understand how some of the current features might help you in the long run, it will rather end up hurting your efforts. Therefore, it is crucial to improve AdWords Quality Score that can go a long way towards enhancing your PPC Advertising Campaigns.

What is Google AdWords Quality Score?

The AdWords Quality Score is an evaluation rating from Google that applies to your Pay per Click Ads after analyzing the usefulness of the Ad to users and the relevance of the keywords. Google measures the following elements while determining a Quality Score for AdWords:

• The relevance and quality of a landing page
• Click through rate of the Ad
• The relevance of content in the Ad
• Performance history of your AdWords account
• The relevance of keywords used within your Ad

Also read this: Google Makes AdWords Parallel Tracking Compulsory For All Advertisers

While each factor has its own contribution and impact on the quality score, the most vital ingredient is the click-through rate. A higher click-through rate signifies Google that your Ad is useful, beneficial and relevant to your users. Therefore, if you improve AdWords Quality Score, your ads will have a more pronounced ranking without spending much in your PPC Campaigns.

How to improve AdWords Quality Score? Conduct Keyword Research To Explore New Possibilities

Keyword relevance is a huge factor in determining your Google’s Quality Score. Performing a proper keyword research to figure out trending, relevant and targeted keyword is a remarkable technique to improve AdWords Quality Score altogether. Well, it will also ensure that your Pay per click campaign appeals to a wider customer base.

There are plenty of keywords out there. Not just that, but the combinations used while performing searches are also equally important. Keyword research will let you decode the possibilities and potential of your keyword selection and their significance in pulling traffic to your website.

Work on your Landing Page

It is quite often the first page that is visible to your users. If your landing page is difficult to use, is in bad condition or is confusing for the visitors, it will result in a lower quality score. Therefore, using an analytics site for tracking the statistics of your landing page is very much advisable. Google Mobile-Friendly test and Google PageSpeed Insights are few to mention.

Make sure your landing page includes relevant and unique keywords for each Ad Group. Also, keep a track on the time your landing pages takes to load. A faster loading will ensure that visitors stay longer on the page until it is fully downloaded. This will significantly improve AdWords Quality Score for your PPC Campaigns.

Make small Ad Groups

Sometimes, size does matter! In this scenario, it will matter if you create Ad groups that are smaller than the others. It is usually recommended to include 15–20 different keywords for each Ad group but it is not the best option to go for. This is not going to improve the Google AdWords Quality Score for your Ads. Furthermore, it is not easy to run an Ad that comprises of 15–20 relevant keyword. Digital Marketing Experts have been claiming that using 1–10 keywords are more beneficial than using 15–20 for an Ad group.

Remember, your PPC Campaign is all about quality. Therefore, shrinking your Ad Group would help a lot to improve Adwords Quality Score.

If you want to build an effective Cost Per Click Campaign for your services, contact us. We will get back to you with the solutions!

Originally published at www.oodlesmarketing.com on July 24, 2018.