Know How To Improve Google Ad Rank Without Increasing Bids

While optimizing any Ad Campaign, you are likely to get stuck in the dilemma of dealing with a low Ad Rank and a tighter budget altogether. This situation is tough to grapple with as Bid increment is not an option you are looking for to improve Google Ad Rank and your Campaign’s position. Most small business owners have already been there looking for solutions to fix the setback and hurdles associated with it. Well, if you also find yourself in the same ball game, do not despair! This article will help you decode different techniques that will help you to get high Google Ad Rank and Ad Position.

How to get high Google Ad Rank without raising bids?

Ad Rank Formula and The AdWords Quality Score

One of the main integrants of a PPC campaign is an Ad copy quality score. Yet, most people tend to pay no heed to optimize for Quality Score and generally think they can outrank and outbid their competitors. However, you need to accept the fact that increasing your bids will not improve your ROI. Instead, it is just going to backfire on your Cost Per Click Marketing.

If you have a lot of keywords with Low-Quality scores and significantly high average CPC, you should contemplate for either deleting or pausing them altogether. Also, alternatively, you can replace them with almost similar keywords but with good quality scores.

Put efforts into your Ad Reference

Another aspect that Google takes into consideration when calculating quality score is Ad Reference. If your ads are having a considerate Ad Reference, it would contribute to increasing your overall Quality Score. And as a result, it will also increase your Google Ad Rank positioning.

There are also several proven strategies that are said to improve your Ad Reference. Proper selection of landing pages matters a lot in this case. You can also work on repeating the keywords in the headline of your Ad, but make sure it is not redundant.

Also read this: Steps For Creating A Winning PPC Strategy

Make use of Search Terms as Keywords

A better way to begin with improving Ad position is by analyzing the search terms for your keyword selection. You can include them effectively as potential keywords for your PPC Campaigns.

An added advantage of incorporating relevant keywords is that Google usually remunerates advertisers with a better quality score and Google Ad Rank in comparison to your normal keywords.

Include Main Keyword in the Meta Tag of your Website

Including the main keyword within the meta tags will ensure an increased relevance between your landing pages and keywords. This is not considered as an efficient approach to SEO, however, it somehow provides a lift in Google Ad Rank and Ad positions to a convincing amount.

Also read this: Reasons: Why You Should Hire PPC Management Experts

These techniques will surely carve a path for an improved Ad Rank threshold and benefit your pay per click campaigns. Also, optimizing for your Quality Score is the best step you can take to improve your Ad Ranking without raising bids.

If you want to develop any Paid Advertising Campaign or want to improve your Ad Ranking, let us know. We will develop viable strategies that would bring sure-shot results without weighing a burden on your budget.

Originally published at www.oodlesmarketing.com on July 20, 2018.