Few Simple Organic Search Opportunities You Might Be Missing Out On

Search is the primary source for gaining external traffic on the content websites. But do you always need to pay for organic search opportunities in order to see the results? Well, the answer is no. As per studies, organic search has the potential of generating 20 times more clicks as compared to the paid search.

Search Engine Optimization (SEO), is however essential for gaining more customers. It is the vital element that brands implement into their strategies in order to succeed. But how can your brand empower organic search in order to increase click-through rates and your webpage rankings? What are some good Optimization strategies for improving organic search opportunities?

To answer all these queries, I am jotting down a few SEO techniques you might be missing out on.

Easy Organic Search Opportunities for increasing your website traffic: Focus More on Organic Keywords

A little keyword research can help you discover the words your users are actually using to search for your business. Google can help you a lot but also consider looking out on various social media channels like Twitter and Instagram.

Whenever customers hashtag your brand, they might also be using related hashtags and keywords in the same post. You can use them all together in your keywords list to develop your SEO strategy.

Another trick is to leverage long-tail keywords. They are specific phrases with modifiers that have less competition but very high search intent.

Incite more reviews

Customer reviews are a boon for increasing organic search opportunities. They can help you build long tail keywords organically and without much competition. However, getting honest and good reviews from your customers is not at all easy. You need to be creative enough to stir the urge in their minds.

Depending on the type of services you provide, there are quite a few tactics that you can use. But alternatively, indulging in paid reviews are not considered authentic and if leaked, it can hamper your brand image. Instead, you can rather ask for post-purchase reviews via email.

Altogether, you can optimize your website in a way that provides an easy path for your users. Make it a simple one or two click process and incorporate several scopes on your website for visitors to leave comments.

Optimize for Mobile interface

The world is frequently opting for mobile phones to perform searches. Therefore, to flourish in the near future, companies should start optimizing it at the earliest. (Must read The Importance Of Mobile Friendly Websites).

The results show that by 2021, 53.5% of the total online purchases are going to happen over mobile phones. So make sure your pages are fast and take minimum possible time to load.

Also, focus on the length of your Copies. To accommodate a smaller screen, keep the headlines short and expressive. Take advantage of social media platforms as well. It will ensure that your services are reaching out to global audiences.

Enhance Visual Marketing

Leverage visual marketing to enhance the overall shopping experience. Featuring a shoppable gallery of customers pictures with your products increases relatability and reliability.

Also read this: Know What Is The Future Of Visual Search In SEO

It provides an added feature to improvise on improving your organic search opportunities and results.

Try including Alt Tags in images and consider using long tail keywords in the description. Doing so will pop up your product with your customer’s image. It will create a positive image and build a strong trust factor in their minds.

If you want to optimize your website for improved organic search opportunities, contact us. We provide gilded-solutions that is sure to maximize your sales and conversions.

Originally published at www.oodlesmarketing.com on July 25, 2018.