Reasons: Google to Ignore Keyword Stuffing If The Content Has Value

Keyword stuffing is an SEO technique implemented by web page owners to increase their search result rankings.

However, Google has revealed that search engine algorithms will not penalize stuffed keywords too severely. It announced that keyword stuffing may be ignored altogether if the content has value for their searchers.

Sites that are performing well on search results are still using this trick periodically. Also, Search engine optimization tools still hunt on the concept that keyword density is a crucial metric. But to a certain extent, it’s not. Instead, while creating a content, you should focus more on the keywords’ relevancy and usability to the topic. In this article, I will break the information into pieces to provide a clearer picture of the update.

Why will Keyword Stuffing be ignored?

There are more than two hundred factors that are taken into consideration while ranking a page. Most of the times, it’s not even mandatory for a website to get them all perfect in order to hit the right spot the SERPs. When excessive keywords are used to optimize any content, it normally does more harm than good to your website.

Such pages being removed from the search results is however not what any Digital Marketer would want. Note that Google Quality Rater Guidelines refers keyword stuffing as something that should be rated as poor quality. And loading keywords are considered to be against the webmaster’s guideline.

Also read this: Stop Making Focus Keywords Too Long For Good Ranking

While Google has announced that they will not be eliminated from the index, it visualizes keyword stuffing as an ancient spam trick. Pages that are still ranking well in spite of overused keywords is because their other ranking aspects are powerful enough. This is also because search engines have a lot of experience with countless SEO techniques.

What will be the result?

Keywords stuffing drives away the possible customers from your website. People generally don’t like to read more than a paragraph or two having monotonous words repetition. It makes for a frustration read. As a result, they will end up clicking the back button in their response. This implies that your content goes unread and has not yielded any conversions. Hence, in the end, even if you get your website ranked at the top of search results, it won’t be of any good.

What are the best practices?

It’s very essential to differentiate stuffing from mainstream requirements. Also, take care of the following considerations:

• A good SEO technique is to work on your own content rather than focusing on why other’s contents are ranking well.
• Google may overlook keyword stuffing if your content has value and capability to keep your readers entertained.
• Extensively using keywords in your content will now not eliminate your site from being indexed.
• The use of keyword is only one ranking factor out of 200.

Altogether, it’s not advisable to use a lot of keywords in your content because it undoubtedly makes the page less enjoyable to read.

If you want to know more about the update or how to avoid keyword stuffing, contact us. We will get back to you.

Originally published at www.oodlesmarketing.com on July 17, 2018.