Highly Effective Link Building Strategies In 2018

Link building is the most important part of increasing website traffic and improving search engine rankings. There are a number of effective ways to create backlinks and effective link building strategies.
 Let’s discuss one by one.

Highly Effective Link Building Strategies In 2018 are: Getting A High-Quality Content Placement:

After getting a relevant high-quality content, half of the battle is won. Influential or expert bloggers are glad to permit content in their field, as it’s a great way for them to expand their reach and develop a wider audience.
 Bloggers who are active on their own sites and social media will often promote the work they have done, therefore, driving traffic to your website.

In this way, search for influential writers in your field or bloggers who have previously shown some interest in your content by sharing or discussing it on their own site.

Create Shareable Infographics

Infographics are one of the most extremely popular visually appealing ways to share facts and information. Audiences love them because they are easy to digest, and they often get shared widely, resulting in creating backlinks in the process.

In the spirit of good content marketing, always try to create something that has value to your audience. ‘How To’ Infographics have a longer lifespan and are shared widely. Shorter-term but widely relatable approaches can also have a big reach, for example, quick expert facts on social media changes.

Get Your Products Reviewed:

If you are providing a product or any service, getting it reviewed by expert bloggers can be an effective way of driving traffic to your website. This is very much similar to influencer marketing. This can be effective for your link building campaign, it’s important that you target relevant bloggers, only in your niche, and ensure that they must give a link back to your site.

Look For Broken Links:

The Internet is a fast — paced environment, and links which are substantial when a piece of content is published can easily become void in a very short time span. Pages are removed and website owners forget to update them.

You can take it as an advantage by scouting for broken links on websites related to your business. There are various tools such as Dead Link checker, which allows you to quickly scan a website and create a list of broken links.

If you are offering a relevant product, a service or content which could be used in place of the broken link, contact the website’s owner and offer your link as a replacement. This can help both parties, as broken links can damage a website’s ranking, so the fixed links benefit both yourself and the website owner. Link building strategies like these can help you in the long run.

Long-Form Guides:

Everyone knows that long-form content is favoured in google rankings. Blogs containing 1500 words or more are often considered as resources or educational content.
 Research what’s trending, but you need to make sure to provide your own insights rather than duplicating something that already exists.

Also read this: Top 5 Free And Paid Backlink Checker Tools

The longer content allows you to go more in-depth of a topic. If you manage to create content, which fulfils your user’s search intent, you are more likely to get clicks on links which help you in ranking on Google.

Use these 5 Link building strategies in your marketing strategy, you will surely be surprised to know how many backlinks you will be able to create with just a bit of thought and effort.

Originally published at www.oodlesmarketing.com on July 30, 2018.