Know How Chatbot Improves SEO and Your Digital Marketing Efforts

Ever since the search engine was developed, SEO has been there to allow websites to appear in the searches. To provide every possible information at your fingertips, Google is continuously striving to introduce new techniques and tools that enhance user experience. Also, as mobile availability, personal assistant and voice search has made recent advancements, search engines are all about helping users discover and access information quicker. As a result, the concept of Chatbot was visualized which has now become the most sought-after platform. This article is about how Chatbot improves SEO and your social strategy.

Learn how Chatbot improves SEO:

Chatbot Definition

It is a computer program that is designed to take part in the conversations with the users online. Chatbots use artificial intelligence to interact with the users in online surroundings or any chat interface. It gives a sense as if you are talking to a real person.

Chatbots can either indulge in textual or auditory-based communication. Virtual assistants like Google Assistant can engage in two-directional conversations. Many chatbots have also been designed to indulge in dialog conversations on a messaging platform. Facebook Messenger is one such example. To make it more user-friendly, it is expected to deliver more potential results as Chatbot improves SEO and eases your journey of digital marketing.

Few uses of Chatbots

Marketing and Promotion

Artificial Intelligence is not just for the movies anymore. Many industries and organizations are now leveraging chatbots to market and promote their services and products. Chatbot example- TacoBot.

Instant Messaging

Many chatbots are currently text-based. They have made working with groups a lot convenient and better. Sharing files and centralizing conversations have become a no-brainer with the assistance of chatbot. Chatbot example- Slackbot.

Customer Support

Chatbots are primarily used as customer support mechanism and is being used by many companies. It has the potential of replacing live chat agents without compromising on the trust and reliability factors.

Benefits of Chatbots

When it comes to the advantages of how chatbot improves SEO, many agencies are now implementing them in their framework to enhance their digital marketing efforts. Some of the benefits are mentioned below:

• Chatbots can allow the users to access the required information quickly with a lot fewer click activities. It can increase the overall user experience on a website.
• Chatbots can help your branding efforts stay on the top and always present. The internet is available 24/7 and so are chatbots, hence providing an all-time assistance and customer support.
• It enhances your social media support. If leveraged precisely, there are several options where chatbot improves SEO performance and help improve your brand image and perception to a great extent.
• Chatbots that are based on messaging platforms can link to existing information/content on your webpage while solving user queries. They can provide the right data in the right format and most importantly, at the right time!
• The most important aspect of how chatbot improves SEO is the increased relevance and conversions. It can help shape the customer’s journey towards an intended result.

However, the only thing standing ahead of the wonderful platform is the adoption of new technologies without any conflict. If you want to implement chatbots using Artificial Intelligence for benefitting your social media strategy, contact us. We will be there to help you.

Originally published at www.oodlesmarketing.com on July 27, 2018.