Latest SEO Trends and Techniques to Refuel Your Search Rankings

In the world of online marketing, Search Engine Optimization or SEO methodologies are evolving quickly. Symbolized with a series of algorithm updates, a majority of Digital Marketing Experts are building strategies that are set to shape the digital future of the companies. More anticipations are also made on advanced tools that will be unfolded in the recent times. Also, since Search Engine Optimization is such an integral aspect of Digital Marketing, it is the primary source for improving your rankings. Therefore, to cope up with the latest SEO trends and techniques, I am listing down a few tricks that will dominate the marketing standards.

How to increase search rankings using Latest SEO Trends and Techniques?

Optimize for Video Search and Image Search

Gradually with time, our online interactions have transformed to become more visual. Past few years have witnessed a major inclination towards more visual-oriented social media channels. Faster internet speeds have further contributed to more user engagement related to images and video searches. Additionally, we are expecting a lot more innovations from Google that will change how these searches get treated in the online environment.

Therefore, in accordance with the latest SEO trends and techniques, make sure you optimize your website with both video and image searches.

Also read this: Video SEO Guide-Best Optimization Techniques For Your Services

Voice Search

As per studies, voice search will result in 50% of online searches by the year 2020. We are currently standing on the edge of a new era on the internet which has got a lot to offer.

Optimizing for voice search might demand some additional efforts as it is completely different from the conventional way of searching. Instead of small keywords and phrases, users tend to speak full sentences which search algorithms will have to grind with.

In simple words, you will have to optimize your websites for the new aspect called ‘Voice Keywords’. These are basically long tail keywords in the form of an obvious question. (before optimizing your site for voice search must read this article: How To Develop Compelling Content For Voice Search Optimization)

Be more cautious while building links

Despite its ancient usage, Inbound links are still the most powerful facet of the latest SEO trends and techniques. The only difference that has marked its significance is how they are used and implemented. Therefore, you need to be extra cautious about how to obtain them. Earlier, Google monitored a boost in spammy links through guest blogging. It is likely to keep a watchful eye on any guest contribution in the future as well.

But anyway, this doesn’t mean guest blogging will depart in the coming days. You will just have to keep in mind what is allowed and what will hurt your brand image. Instead of using a single and faulty method of picking links, spread out for many other sources to gain links. Google encourages such type of link building strategy and appreciates it.

Machine Learning will replace traditional search algorithm updates

Search engines are now heavily investing in machine learning and Artificial Intelligence in the past few years. However, there is no such update as to when Google will be rolling out machine learning feature to its algorithm updates. But with the latest SEO trends and technologies, speculations are that the changes will be implemented very soon.

The end of the year 2018 is expected to witness a major shift in SEO marketing. Search algorithm updates might slowly fade away entirely as the machine learning updates start to take its place.

Businesses, therefore, should align their work frame and campaigns that complement the latest SEO updates. If you are looking for optimizing your website that speaks the true language of internet marketing, contact us. We will be there to assist you.

Originally published at www.oodlesmarketing.com on July 31, 2018.