Top Social Media Trends That Will Improve Your Marketing Strategy

Social Media is forever transforming. As a Digital Marketer, you need to figure out how to leverage these channels to your maximum advantage. Being active on social media is the prime necessity however that alone will not make you a winner. You also need to stay updated with the latest social media trends and implement them in your business to witness viable results.

Also, social media has become more prominent for every type of business in the digital space. Even in digital marketing, it is now one of the most important channels for increasing brand visibility. Hence, it is the time to start laying out your social media marketing strategies to attract more potential customers to your services. In order to achieve that, you need to outline the latest social media trends for a business that are going to lead the digital sphere.

Here are four social media trends that will Transform your Marketing Strategy: Master the Chatbots

If you have no idea about chatbots, you need to learn about how this disruptive technology can greatly benefit your social media marketing. Customer service has seen a transition from phone calls and emails to social media. Now, consumers look for instant replies to their queries and concerns, and turn to social media if they want to interact with brands or companies.

It has become important for businesses to reply as early as its possible and satisfy the desire for instant gratification. Chatbots is the technology that allows you to interact with consumers instantly. This is why Facebook bots are becoming increasingly popular. Setting up Chatbots is quite simple and you can also do it for free.

Staying entirely mobile-focused

Instagram and Snapchat are mainly mobile-focused social media platforms. However, Instagram is accessible via desktops, very few users use it on desktop. Facebook generates around 84% of its advertising revenue from mobile. This makes it clear that the majority of users on social media are on their phones.

You can understand the importance of being mobile-friendly with the fact that Facebook was originally created for desktop use. This later evolved to become extremely mobile-friendly. They even have launched Facebook Lite for the mobile users who still don’t have access to the fast internet in their region. This social media trend of mobile usage is going to increase in the coming years. Therefore, you should always be prepared for this.

Don’t discard platforms having similar similarities

You must know that Facebook and Instagram copied Snapchat. They all have quite similar features, but it doesn’t make them all same. As an overview, these social media platforms might seem similar enough that you may think to eliminate one from the mix. You should not discard this as each platform has a different audience and different reach abilities.

Snapchat is a popular platform among the youth demographic. Instagram counts as the millennials social network of choice. And Facebook is the platform where the older demographic is happy with. Significantly, these platforms have similar features but they have different audiences to target. Hence, you cannot afford to miss on any of these channels.

Videos will rule

Everyone knows how video content is in the trend. Facebook’s video ads feature is attracting more engagement. This is resulting in more organic exposure for businesses.

Snapchat is a heavily video-content based platform, and so is Instagram. Both these platforms signify how the video content is dominating social media platforms.

Influencer Marketing Will Contribute More To Social Media Trends

Influencer Marketing has evolved as a very huge business today, probably a million dollar industry by counts. And well, this can’t be a fluke. In order to increase credibility, more companies have even started to partner with micro influencers. Hence, it is uniquely credited to boost the fact about a growing number of users and buyers.

As per studies, micro influencers have 60% more reach and engagement rates than the traditional celebrity influencers. As Millennials and Generation Z start their careers, the purchasing power also increases steadily. The influencers are aware of the fact that their followers trust their suggestions. Therefore, do not be hesitant when it comes to spending a little money on influencer marketing.

Final Thoughts

If businesses can quickly learn how to convey their stories through video content, they are likely to experience immense social media success.

Brands and entrepreneurs have already started getting involved with these influential social media trends as these channels are becoming influencer-friendly. This will contribute to introducing businesses to a much larger audience.

If you are looking forward for social media advertising services that incorporates latest trends and techniques, contact us. We are there to serve you.

Originally published at www.oodlesmarketing.com on September 13, 2017.