SEO Guide: Personalization & Search Engine Rankings

Personalized search results are those results that a person sees over a search engine which is not based on search engine rankings and also uses the information given by the user at that point of time i.e search history, demographics, location, and interest. In short, we can say that personalized search provides more relevant results to a particular user.

Through this blog, I will tell you the factors that affect the personalized SEO search and also how to optimize it in a best possible way.

Previously as you all know that the results of a particular keyword were same for all the users on the SERP but now.

There are some factors that will affect the personalized search over the SERP.

Country: User’s country is one of the most important factors that affect the personalization and search engine rankings. Let’s takes an example, if the user is searching for a digital marketing company in the US then they will be shown results related to the digital marketing company in the US only. While on the other hand if a user searches for a digital marketing company in India then they will be shown the results related to India only.

Locality: This is much deeper than the country; it relates to the search in a city or a particular location of the user. For example, when the user searches for the best pizza corner near me or the petrol station near me, he will get results likewise.

Web history: Through the web history of your search engine or through using your previous searches, the search engines will present you with the most relevant searches that the user like to visit.

Device: If you search for the same keyword over your desktop and your mobile device then you will find the different search results. This will happen because Google uses the different algorithm for the mobile device user to show the most relevant results by using their locality.

Keyword Tracking

Personalization has changed the search engine rankings. If your keyword is ranking on the very first page of google then it will show the different rankings on the desktop and mobile device. It simply means that you can’t get the 100% right ranking over the search engine.

Also read this: Know How To Increase Search Engine Ranking On Google

How To Optimize The Personalized Search Engine Rankings

Those businesses who have not personalized their site according to Google’s personalization, their rankings will be affected on the SERP. There are a few steps that organizations can take in order to give them the most obvious opportunity with regards to positioning today.

Think Local: You need to maintain the Google’s local search and make it possible to work for you. While doing the on-page of your site, take care of the title and meta description of your site along with the use of your selected keywords widely. You can put the name of the locality in your title and meta description tags as well.

In the same manner, you can’t leave the GMB (Google My Business) page. Easily claim and verify your Google my business page and must ensure all your business details are added on your GMB page.

Eye On Long-tail keywords: According to the study it’s proved that 80% of the search is on the long-tail keywords because long tail keywords have low competitions and are easy to rank. Through working on long tail keywords will make easy to generate leads and see the real ROI.

Mobile Optimization: As we all know that 70–80% users are those who use their mobile devices for the search. Google stated that the more your site is user-friendly, the more you are Google friendly. 

To read more deeply about this you can go through the mobile search indexing by Google. If you want to be placed on Google’s first page on SERP then you first need to optimize your site on mobile.

Originally published at www.oodlesmarketing.com on August 17, 2018.