B2B Advertising & Facebook: A Right Match For Business Growth

B2B advertising runs almost in parallel with lead generation and management. B2B advertisers have always looked at search engine marketing to convert new customers. It’s time for advertisers to re-examine their lead-generation with Facebook advertising. Most of the advertisers give priority to LinkedIn, the world’s largest professional network despite its extremely expensiveness. But if you’re marketing a B2B business, Facebook Advertising Network will be extremely effective to generate exponentially more leads at a more efficient rate.

Facebook Advertising

 Before starting the campaigns on Facebook, you should always predefine your objectives. Without any goal or objectives, it’s pointless to even try Facebook advertisement. There are various success stories that prove the collaboration between Facebook and B2B companies.

B2B Advertising Goals of Advertisers: Get quality leads & Drive website traffic Advantages of Facebook Ads for B2B Business:

-Substantially larger reach than LinkedIn -No barrier to entry

-Pace of innovation

Conversion Funnel for B2B Business Using Facebook Ads

To promote the right business for the right audience at the right time, you need to understand your target audience using the conversion funnel.

 For successful Facebook advertising, you need to segregate your marketing strategies forB2B & B2C. In B2B advertising, it’s wrong to broadcast the same message to every audience and hope they’ll convert. At every stage, you should customize your messages to a specific audience based on his interest. By creating a channel of lead generation & remarketing your strategies, you can lead your users towards the final agreement without congesting with “Buy Now” messages on the first interaction.

B2B Facebook Ad Messaging

As Facebook audience category is very broad, you need to target your Ad message with regards to a specific group of people such as enterprises, job focusing, Industries & many other factors. You must invest your time to define your target audience & then proceed to create well-structured messages.

While advertising for B2B, Your messages should be very professional, trustworthy & relevant to you Business & website.

Also read this: Ways To Generate Facebook Leads Without Running Ads

1) Brand Awareness Campaign

 As explained initially, you should not start with bombarding ‘Buy Now’ message & target to jump right at a sales pitch during your first interaction with a potential customer. If the customer is not familiar with your brand & services, they won’t show any interest to make any final deal.

So the conclusion is:

-Be very specific & clear about your brand positioning & audiences. -Select Brand awareness campaign to run initially & let Facebook auto-optimize your ads’ reach

-Showcase more about your brand, services & product & create curiosity among the audiences.

Also read this: Know How SEO Improves Branding

2) Combine Shared Article and Facebook Ads
 
 If Your company takes part in any webinar, conferences or just featured in the media & news or wins any awards or certificate, then by sharing these kinds of stuff on your facebook page, you can build the trust of your Facebook audiences & amplify the results

3) Share Your Portfolio & Testimonials
 
 As most of the B2B buyers spend more time on researching & comparing before making any deal, you should be more focused on lead nurturing & making the trust for your business by promoting your work portfolio & reviews are given by happy clients.

Many B2B advertisers are still lagging behind to make the most from Facebook advertising. Using these recommendations, any B2B Advertiser can appeal to prospective customers in unprecedented ways. You just need to apply these recommendations with few tweaks according to your business goals.

 It’s time to utilize Facebook ads first if you are New and small advertisers.

Also read this: Know Why Facebook Removed Trending Feature From Its Website

If you need assistance to implement any of the points that have been discussed in this blog, shoot us a message at info@oodlesmarketing.com and we’ll be happy to help you. And please, don’t forget to share your thoughts in the comments below!

Good Luck and Happy B2B Advertising!

Originally published at www.oodlesmarketing.com on July 31, 2018.