How To Maximize Your Reach With LinkedIn Hashtags

Have you ever noticed that more people are using hashtags on Linkedin?

Are you looking for tips for using hashtags in your own Linkedin marketing?

In this blog, you will learn how to use LinkedIn hashtags you follow to develop an impactful hashtag strategy for LinkedIn.

Determine Which Hashtag To Use On LinkedIn

Before you start including hashtags to your LinkedIn posts and articles, you need to find out the hashtags that go with your LinkedIn marketing and the interests of your ideal audience. Do some additional research for this.

A good idea to start with is to see which hashtags the influencers in your niche are using on LinkedIn, as well as on other sites such as Twitter and Instagram. Pay attention to people who are using the hashtag and how they implement it within their content.

Before adding any hashtag to your own strategy, it’s important to check the hashtag’s popularity and its contextual meaning. In the search bar, search for a particular hashtag and filter your search according to people, companies, groups using that hashtag. This will help you discover if you should use a specific hashtag to reach your targeted audience.

Pro Tip: To develop an effective hashtag strategy, firstly you need to find hashtags that best connect with your ideal audience. As you discover relevant hashtags, maintain a running list of them in a Google doc so you can quickly update your LinkedIn hashtags you follow when needed.

Also read this: Proper Guide To Use Linkedin For Lead Generation

Include Hashtags In Your Linkedin Marketing

Now you have your LinkedIn hashtags, you can start using them. Here are some tips to get you started

• Introduce LinkedIn hashtags in your profile, specifically your summary and /or headline:

The most ideal approach to make this change is to turn your keywords in your LinkedIn summary into hashtags. The hashtags help you to get found in LinkedIn’s search engine when buyers are looking for someone who does what you do.

Also read this: B2B Business & Facebook Advertising: A Right Match For Business Growth

• Start using hashtags in status updates:

Begin incorporating your hashtags in your status updates slowly because, it is annoying for others if you get ‘hashtag-crazy’ on LinkedIn, Instagram, and Twitter. It is recommended to use a maximum of 4–5 of them for your each status update.

• Add hashtags to your LinkedIn Company Pages:

Incorporate hashtags into your LinkedIn company pages, especially in the About Us section. You can easily do this by hashtagging your primary services or specialities and inserting them at the bottom of the About Us section.

• Add hashtags in your Comments on others people’s status updates:

When you comment on other people’s status updates, you are more likely to build a stronger network. Simply include hashtags to ensure that your comments are helping to categorize status updates on LinkedIn. If you want your name to be linked with certain hashtags, this is one of the ways to do just that.

Originally published at www.oodlesmarketing.com on August 10, 2018.