Understand How To Use IGTV For Digital Marketing

Instagram has now launched a new feature on its platform called IGTV that permits users to view and upload long-form videos. Earlier, the length of the videos used to be only up to a minute long but the recent update has primarily changed the game. With the new IGTV space, the videos can last anywhere from 15 seconds to 10 minutes for all the accounts. However, the larger accounts can upload videos of a maximum duration of 60 minutes. Apart from the everyday users, how can we use IGTV for Digital Marketing? Well, this article is specifically going to shed some light on it!

How IGTV Works?

IGTV is placed above Instagram stories on the home screen. Whenever you open the app, it brightly notifies if someone in your ‘Following’ list has added a new video. Besides, IGTV has a standalone app as well so that you can relish the videos without any interruption from the flagship property.

Every time you access IGTV, videos start streaming immediately, replicating a real TV experience. You can search for curated content under four tabs named as “Following”, “For You”, “Continue Watching” and “Popular”.

Instagram is seemingly focussed more on making the platform more mobile-friendly. Therefore, it is now supporting vertical, horizontal and full-screen videos.

How to use IGTV for Digital Marketing?Create an IGTV Channel

The main motto behind adding this new update was to make IGTV more accessible to people. To nurture this, Instagram has streamlined every possible process to get started. Thus, making it more fruitful for the sole purpose of digital marketing.

To create a channel, go to the IGTV app or IGTV on Instagram. Above the curated tabs, click on the gear widget if your brand is not registered as a business account. Tap on “Create Channel” and it will display instructions and information about how to get started.

Once a channel is created successfully, you can start uploading the content to your followers. However, if you already have a business account, you can immediately begin with sharing your content.

A possible competitor of Youtube

Rather than Netflix, users are now expecting IGTV to be a really close competitor of Youtube. Here, anyone can be a creator and not just top actors and celebrities. This is, therefore, going to benefit a lot of Social Media Marketing experts.

Although videos will be an hour long, you will not be coming across any TV series on the platform. Instagram essentially wants this space to be shared by vloggers and influencers instead of the polished elites.

Also read this: Tips To Turn Your Customers Into Influencers

What does IGTV mean for Digital Marketers?

If your social media marketing strategies are more informal than the traditional businesses, IGTV is a great platform for you. This will further allow you to gain more followers and fan base which might potentially be converted into leads, thereby, improving your business’ profits.

In the world of expanding video platforms, IGTV is considered to be a forward move and is considered to redefine how audiences absorb content.

Since optimizing for videos across several channels is not an easy task, IGTV for digital marketing provides a smooth and easy layout. Through channels, you can make your content reach thousands and thousands of viewers in your niche. A major boon indeed!

If you also want to leverage IGTV for digital marketing or looking for other social media services, contact us. We will be happy to help you.

Originally published at www.oodlesmarketing.com on August 7, 2018.