PPC Experts Advice: Quick Tips To Boost PPC Campaigns Performance

PPC campaigns are the great source of leads for all types of businesses. It can perform quickly & appeal to various markets whether you have a small or large budget. The best part of pay per click (PPC) advertising is, it helps you reach your target audience at the right time. But It takes a great deal of effort to gauge the success for your business. Many business owners give AdWords pay-per-click advertising a try and quickly throw their hands up in defeat as they waste their budget quickly with zero conversion. A successful PPC campaign requires thoughtful planning, ongoing adjustments, and A/B testing. And with a few changes, you can increase the overall performance. Just like in any other marketing activities, you also need to measure and analyze the effectiveness of PPC campaigns & maximize your return on investment (ROI).

To help combat the sleepy account syndrome & to eke out some extra performance from your PPC campaigns, Oodles Marketing has decided to come up with quick PPC tips to take your campaign to the next level and boost performance

So, what’s our secret?

Our AdWords Success Mantra: Thoughtful Planning and Ongoing Adjustments.

Don’t Overbid On First Ranked Keywords

Overbidding on first or top rank brand keywords can lead to overpaying without any ranking gains. To identify for which brand Keyword this is happening, you need to check max cost per click (CPC) bids. You could be overpaying if the max cost per click bid of any top ranked keyword is higher than average CPC.

Also, you need to slowly reduce max bids on these keywords to avoid wastage of your PPC budget. You need to ensure that you’re not dropping the bids in one shot for those keywords that can lead zero or negligible drops in ranking.

Also read this: Understand How To Improve AdWords Quality Score For Your Google Ads Campaigns

Be Cautious Using BMMs On Search Partners

Most of the search partners take Broad Match Modifier (BMM) match defaults to standard broad match. This means that they are tanking your keywords performance and wasting budget.
 You must review your BMM keywords to cut the poor performing search partner activity.

Segment Shopping Campaigns As Brand Vs. Non-brand

Google Shopping management experts recommend creating separate campaigns for targeting branded and non-branded term. With this segmentation, you can bid differently on branded & non- branded keywords.

-Create two duplicate Shopping campaigns that target all of the products. -Name one campaign as “Non-Brand” and set this to a high priority, then add your brand terms as a negative in phrase match. It helps to trigger this campaign for the non-brand term.

-Name the other set of campaigns as “Brand” and set this to a lower priority. If someone searches for a brand term, then this campaign will be triggered by skipping the non-branded campaign due to brand terms as negatives.

Don’t Run PPC Campaigns Capping “Impression Share Lost Due To Budget” Status

Search impression share is the most important metric for any PPC campaigns & after optimization campaign can drive more clicks. You can show your ads more hours of the day by reducing the max bids & get more volume but better performance for the same budget.

 You need to measure and analyze the effectiveness of the audience, location, time or device segment so that only top performers are eligible to run.

Using this approach, you can remove lost due to budget capping and maximize Pay-per-click campaigns performance. That way you not only get more volume but better performance for the same budget.

Hopefully, these PPC tips will give you some ideas to wake up sleepy PPC campaigns of your business and kick off the lead generation.

If you need assistance to implement any of the points that have been discussed in this blog, shoot us a message at info@oodlesmarketing.com and we’ll be happy to help you. And please, don’t forget to share your thoughts in the comments below!

 Good Luck and happy optimizing.

Originally published at www.oodlesmarketing.com on July 31, 2018.