Top 4 B2B Mobile Marketing Strategies That Will Attract Buyers

When traditional marketing strategies change and evolve, so do B2B mobile marketing strategies. If you want to be successful and at the top, you need to find a new way to attract B2B buyers using the most effective tactics and that can ensure absolute success.
Here are a few ways to use B2B mobile marketing strategies to attract buyers.

1.Text Your audience

Looking at the rapid growth of the use of cell phones, you need to develop mobile marketing strategies, such as text message marketing if you want to get their attention.
Consider the following stats:
Text messages are opened 97%of the times.
90%of the texts are read within 3 minutes.
Indeed, if you want to attract and nurture B2B buyers, you need to develop a strategy that includes mass SMS marketing.

2. Encourage Video Engagement

You should strive to encourage your user engagement by implementing videos or visually based content.
Videos on Facebook are hot at this time. Facebook’s ads platform can get your videos viewed at the cost of pennies.
Here are some Facebook stats to consider:
1.56 billion monthly mobile active users.
75% of videos of Facebook are viewed on cell phones.
60% of the sharing on Facebook is through mobile.
Combining with the Facebook social outreach and audience targeting system, you have got a great chance to get your video viral.

3. Everything Should Be Mobile Responsive

Everything you put out should be mobile responsive otherwise your audience won’t stick around.
That includes:
Your website
Your campaign emails
Your social shares and post
Your SMS messages
With around 1.2 billion users accessing the web through mobile devices, you don’t want to alienate this b2b audience.

4. Enhance Brand Value with Apps

Mobile has encompassed every aspect of our life and has become one of the most essential parts to modern-day business. By developing mobile apps, B2B businesses can increase brand awareness and highlight their value proposition.
According to a report by Regalix, 65 percent of B2B companies have mobile apps and consider it to be crucial to their overall B2B mobile marketing strategy.