Business Grow Guide: Learn Snapchat Marketing In A Snap

With over more than 180 million active users on the internet daily, Snapchat Marketing has become a force to be reckoned with when it comes to marketing and branding. Who would have thought that it is possible to advertise your content on a platform that literally makes things disappear? Welcome to the social media revolution!

 The History Of Snapchat

Snapchat recently turned 7, and in the last funding, it had a value of around  $15 billion. This kind of thing happens only when you tap into a cultural phenomenon, and Snapchat Marketing has helped to reshape social media on a fundamental level.

With the first year of launch, Snapchat users were sending around 20 million snaps on daily basis. While, at first, users could only share photos but with the increase of the number of Snapchat users other features came into existence like video.

Then, Snapchat dropped a game changer; Snapchat story. Lasting for just 24 hours, the story feature turned this one-on-one social app into true social media and branding platform. 
With the first year of launch, Snapchat users were sending around 20 million snaps on daily basis. While, at first, users could only share photos but with the increase of the number of Snapchat users other features came into existence like video.
Then, Snapchat dropped a game changer; Snapchat story. Lasting for just 24 hours, the story feature turned this one-on-one social app into true social media and branding platform.

With the addition of both advertising and Snapcash, where the user can transfer money through the app to their bank account and withdraw it. The app turned into a complete marketing tool.

With the addition of both advertising and Snapcash, where the user can transfer money through the app to their bank account and withdraw it. The app turned into a complete marketing tool.

With the growing popularity, Snapchat touched the new heights of success. By 2016, Snapchat reported more daily video views than Facebook and more daily visitors than Twitter.

Here are some recent reports from Omnicore to put into perspective just how far Snapchat’s reach goes with teens and young adults:

1. 71% of Snapchat users are under 35 of age.
2. Roughly 70% of Snapchat users are female.
3. 30% of US Millennial Internet users use Snapchat regularly.

Tips and Tricks Of Snapchat Marketing For Business

Here are a few tips on how to grow your business through Snapchat Marketing;

1.Post your story and post often

The most engagement for brands on Snapchat is the story feature. Stories are visible only for 24 hours and allow you to obtain the most reach and interaction from your followers! Also, make some time to interact with users and reply to some of them.

2. Promote, Promote, Promote.

Make sure your Snapchat account is accessible from all your social media platforms. People often find a brand’s Snapchat through Instagram or Twitter!

3. Filters for Snapchat PR:

Take advantage of personal or business branding and PR opportunity, and become creative with Snapchat Geofilter. Submit a snap, but be sure to follow the guidelines.

Try it out and like always, keep up with the trends of changing paradigm of the social media. Interact with users often! The best advice you can get is from your customers and the people loyal to your company. If they are more into Facebook likes, get to status writing! If they want Snapchat, get to snapping!

Originally published at www.oodlesmarketing.com.