Is Blogging Still Effective In 2019? Here’s What You Need To Know

Blogging, by all means, remains the most effective medium for content promotion and online marketing. For years, it has incited the bloggers and marketers all along and provided them with umpteen benefits. The blogging community is now larger than ever before and it’s still growing meteorically. If you search across the internet, you’ll find millions of blogs on every imaginable topic. However, the question that might pop up in your mind at this point is, ‘Is blogging still as effective as it used to be?’



The answer is, ‘Yes.’ As this year is just starting to unfold, new changes are bound to come. But blogging will remain as effective as it was back then, in 2019 and many more years to come. In fact, it’s going to be even more crucial in 2019 as we’ll see millions of brands competing with each other in terms of the information they are providing on the web. However, there are certain things that you have to keep in mind if you want to succeed with your blog. 

 
Focus on Quality Rather Than Quantity


With Google algorithms getting smarter every year, gone are the days when posting ample content on a website with the right keywords could do wonders for a company. Owing to a number of updates in search algorithms like Panda, Penguin, Pigeon and Hummingbird, Google is turning itself into an ultimate pool of information.


With technologies like AI, Machine Learning and Semantic Search under its belt, Google is continuously striving to provide the best results to the users for their search queries. So if you are starting a new blog, keep the main focus on ‘content quality.’ If you are posting only twice or thrice a week, that’s fine. But make sure that the content is short, crisp, error-free and properly optimized.



Take New Topics For Your Blogs


As of today, the internet is flooded with blogs. You’ll come across thousands of blogs on the exact same topic. So there’s no point of writing the same old stuff on the same old topics. Most people think that writing blogs on popular topics can give them better results in terms of search traffic. Why? Mainly because people are frequently searching for these topics. It turns out that you are not the only one following this strategy.

Writing on trending topics means you are going to face humongous competition from innumerable companies and blogging communities. This means that you will have to put in enormous efforts to make this article rank on the first page of Google search. On contrary, if you are writing a blog on a completely new topic, it will not only rank faster on Google but will also give you long term benefits.


For example, if you enter a search query, ‘Best SEO Strategy in 2018,’ you’ll come across hundreds of blogs that revolve around this keyword. You can imagine the kind of competition you are going to face if you also devise your blog around the same keyword. On the other hand, if you search for a term like ‘Best SEO Strategy in 2020,’ you’ll see that there are very limited results for this query because not many people have written on this topic. So by using the latter keyword as your blog’s title, you can easily dominate the search results. And the best part is, once you make it to the top results in SERP, your blog’s position won’t be affected so much, even if the competition on this particular keyword rises at some point of time.

Closing Thoughts


To sum it up, Blogging is still the most crucial element of content marketing and it’s still as important as it was back then. However, this year will be more challenging for the bloggers and marketers who want to improve their SERP rankings, mainly because of the forthcoming algorithm updates from Google. But if you are regularly posting quality content on your website on the right topics, with the right keywords and with proper optimizations, there’s not a thing you have to worry about. So if you’re planning to start a new blog, don’t hesitate. After all, it’s something that might help you skyrocket your sales or grow your audience.



Originally Published :https://www.oodlesmarketing.com/blog/blogging-content-promotion-2019/