Seo Service Company Helps you Optimise Your Website Content For Search Engines With Schema Markup
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Search engine optimization is a slow process. It takes a considerable amount of time to improve a website’s domain authority and rank it higher in search results. Nevertheless, the use of schema markup techniques accelerates your SEO efforts and produces tangible results with significant improvements in search rankings. Schema implementation is a critical ranking factor that provides additional information to search engines to feature essential content in rich snippets.
This blog post highlights the key benefits of using schema markup techniques and how it improves a website’s visibility and rankings.
Schema Markup: The Best Kept Marketing Secret
Schema markup is a set of coded instructions that are inserted in the website’s backend to highlight the information in extended snippets. Adding schema data on a website provides additional information to search engine bots which is further featured in rich snippets. It enables search engines to assess the information you have provided and how it is going to benefit searchers.
Alternatively known as structured data, schema uses a unique semantic vocabulary that plays a critical role in determining search engine rankings. Providing additional information in the form of schema data significantly improves website rankings faster than traditional SEO practices.
Types of Schema Markup
Below are the five most common types of Schema markup techniques that are frequently used by marketers.
#1 Local Business Schema
This type of schema is mainly beneficial for local companies or local branch of an organization. Implementing local business schemas in rich snippets enables consumers to obtain necessary information about a company’s location, operating hours, and contact details. A typical example of local business schema is shown below.
Google automatically links Maps data in web snippets based on the address you provide. You can also add call button or any other CTA for prompt responses.
#2 Product Schema
You might have noticed several search results featuring exciting offers in different product ranges. These are implemented through product schemas that are used to promote a specific product or service. Product schemas can be static or dynamic, depending on the selling proposition.
A typical product schema displays essential information such as price, product type, and customer reviews. Besides, this type of schema is extensively used to grab the audience attention by featuring attractive offers in rich snippets.
#3 Breadcrumbs
In layman terms, a breadcrumb is a graphical element that represents navigation features on a particular website or mobile application. It enables users to identify the path to a specific page on a website.
Similarly, breadcrumb markup is a popular schema type that defines path to a specific website page by including path-links in rich snippets. Breadcrumbs are used when you want your visitors to land on the website homepage while also specifying related pages for smooth navigation. Using breadcrumb schemas can significantly reduce your website’s bounce rate since it increases the duration of each session through navigation.
You may also like How Accessibility Of Content Improves SEO.
#4 Event Schema Markup
It is a popular schema type which is extensively used to provide additional information related to an upcoming event. It is also used to highlight the price range of a particular product or service.
An event schema can be static or dynamic and provides essential information such as movie schedules, event dates, and flight fares.
#5 Review/Rating Schema
It is an extremely useful schema markup that gives a professional look to your web snippets by including customer reviews and ratings. It gives you an edge over your competitors by adding an element of trust to your website.
In fact, a web snippet with customer reviews is 10 times more likely to get clicks as compared to normal snippets. Another benefit of using these schemas is that you can easily manipulate your ratings, putting the best reviews on top.
So these were some of the most popular schema markups that provide increased website visibility and improve web rankings. In fact, there are several other schemas that may be useful for different marketing purposes. Schemas can also be customized for varied business requirements and you can also modify them by making simple code changes.
Choose Oodles Marketing To Improve Your Website Rankings
Oodles Marketing is an experienced SEO agency based in India that enhances your brand’s online visibility through tech-driven methodologies. Our digital marketing services improve your website rankings to drive organic traffic and boost conversions. Our team of digital marketing service providers is skilled at optimizing your website by implementing relevant schema data.
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