The SEO Checklist For a Successful Website Launch

A website launch is an opportunity for businesses to showcase their USP to a global audience. As more and more companies choose to go online, a website has become an essential business requirement.    As of today, the internet is home to millions of websites. It creates challenges for marketers and advertisers to improve the performance and visibility of websites.    New businesses and entrepreneurs place a great emphasis on launching visually appealing websites with the help of a good SEO Services Company. They invest considerable time and money on making their websites look stunning and appealing. However, such efforts do little to secure good SEO rankings that drive organic traffic.   The process of optimizing websites for better search engine rankings should go hand-in-hand with website development. Below is a checklist of necessary measures to launch a website successfully.   

Easy Accessibility To Crawlers

The first step is to ensure that all your website content is easily accessible for bots and crawlers. It ensures that search engines can accurately index your web pages and display them in search results. Use Google search console to scan all your existing web pages and place indexing request. Also, optimize your website pages for mobile devices. Google gives significant weightage to the mobile version of websites for indexing and ranking them. It is, therefore essential to optimize websites for mobile responsiveness.   At Oodles, we follow a standard practice of using H1, H2 tags with relevant keywords for SEO-friendliness. Our SEO team uses Google search console to remove crawl errors and manually index newly added webpages.   

Implementing Schema 

When you launch a new website, you must do so with clearly defined long-term goals. Increasing your website’s discoverability in search engines should be your top priority. You must be able to extrapolate how search engines like Google are going to perceive the content on your website. Implementing schema data is critical to rank your website higher in Google searches. Website schema plays a vital role in featuring your website’s key content in Google’s rich snippets to grab audience attention.    By implementing schema in your webpages, you provide additional information to the crawlers for featuring your content in rich snippets. Schema can be both dynamic and static and is implemented in the website code to provide meaningful information. Here is an example of static and dynamic schema in the same website URL.   Here, you can see that the actual website URL is www.skyscanner.co.in which is extended by including keywords, i.e India and New Delhi. It is an example of static schema because it will remain unchanged for as long as the schema features in website code. Right after the description, you can see the number of flights and the cheapest return fare along with some other details. It is an example of a dynamic schema as it keeps changing based on the market conditions.

Keyword Planning

Keyword planning is an essential part of SEO and must be done proactively at the time of website design and development. The use of relevant keywords is critical to achieve online business growth. Not only does it improve search engine rankings but drives organic traffic to your website.  Always start with the market research (including competitor analysis) to identify relevant keywords for your website. There are a variety of online tools that are effective at conducting exhaustive keyword research. We recommend using Keyword Planner which is a part of the Google Ads platform for your initial keyword research. Other popular tools are Google Trends, KWFinder, Moz Keyword Explorer, Soovle, and Google Correlate.   

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