5 Ecommerce Branding Tips For Every Digital Marketing Service Provider

Most marketers are aware of the fact that - consumers buy a brand, not a product. In 2018, over 61% of customers purchased a product online, a number that’s expected to grow in 2019. 

In the exponentially increasing space of e-commerce, branding helps you cut through the noise to differentiate your business. As a new business owner, you must be wondering: where do I start?  Well, just leave that on Digital Marketing Service Provider. Their primary goal is to brand your business in a way that’s different from others which also results in driving sales. Have a look at the following ecommerce branding tips that helps digital marketing agencies to successfully brand for your e-commerce company.

Find and Develop Your Brand Identity

Your brand identity is how you present yourself to the world, and includes other pieces of the brand like your logo, branding guide, unique selling proposition (USP) for your product or service. Here are some few tips to develop these initial parts of your brand.

Logo: Developing a simple and effective logo can be a surprisingly intimidating process. Consider working with a professional graphic designer to create a logo, as well as other initial brand collateral.

Branding Guide: Branding guide defines the color palette, typography and overall theme & style that you will use in your marketing efforts, on your website and social media. If you already have a logo that you like, you can develop other elements based on that. A designer can help you create a guide, but if you want to opt for the DIY route, then there are many online tools available that allow you to play with colors & styles without any professional experience.

USP:  Your brand identity must aim to integrate your USP. This tells us about how you talk to your audience on social media and your website, along with how you present your products & how you differentiate your products from other brands in the market.

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