How Internet Marketing Agency Boost Site Ranking

Website owners and marketers use several techniques to achieve top search rankings for their website. Search engine result pages (SERPs) display website results in response to search queries. To appear in those searches, you need to align your site with a certain set of keywords and SERP elements. Effective use of the elements leads to higher CTR and website traffic. This blog post explores SERP elements in detail with their significance.

Rich Sitelinks Enable Easier User Navigation

The sub listings that appear under the first result in online searches are sitelinks. Google usually shows sitelinks in search results when a user searches for a brand. The proper organization of a website enables Google to show sitelinks in the search results. Every Internet Marketing Agency Places the important links right under the search results enables searchers to find relevant information and fulfill their objectives instanlty. Sitelinks enhance the user experience, increase website traffic, and improve website ranking in SERPs.Earlier, Google was working on expanding sitelinks from 8 to 12 to refine the search results. Google improved the sitelinks algorithm by combining sitelink ranking with regular result ranking to yield a higher-quality list of links. The tech giant says it reduces link duplication and creates a better-organized search results page.   

Google My Business Attracts Leads for your Business

Google My Business (GMB) is the most important online listing for any business that wants to appear in local online searches. GMB drives traffic for local business searches on Google search, maps, Google assistant (voice search), and more. Claim and optimize your GMB listing as it is critical to not only find new customers but to generate repeat sales from existing customers too. 

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