The Significance of Amazon Listing Optimisation

Amazon is the world’s leading marketplace that attracts the highest online sales. According to Statista, Amazon generated net sales of over USD 63.4 billion in the second quarter of 2019. The majority of Amazon revenues came from product sales. The numbers indicate increased sales opportunities on Amazon for third-party sellers. As a result, the competition is also increasing with new sellers joining in. Data* shows that 70-80% of the users do not move to the second page of search results. Thus Amazon Listing Optimisation essential for sellers.

Amazon Listing Optimisation

Multiple merchants on Amazon have similar selling propositions. It highlights the need to formulate effective marketing strategies for gaining a competitive edge with improved product visibility. Search engine optimization is an essential part of Amazon marketing strategy as it drives organic traffic with significant improvements in product visibility. Below are the steps to optimize product listings:  

Product Title

It is the most important element of a product listing as it is the first thing that customers notice. So, keep it simple, include the key features and focus keyword. Make sure that the title contains at least 1-2 relevant keywords to expand its reach. However, do not try to stuff the keywords forcefully as it may look like spam. In short, keep your title concise yet informative. The ideal limit is between 10-20 words so that it is easily readable. Amazon has specific guidelines on how product titles should be written, which are as follows:  

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