Emerging Digital Marketing channels

Digital technologies are continuously emerging with the boom of Digital media. It affects a number of marketing channels that are available in the market that consumers can utilize. With emerging digital marketing channels, consumers have multiple ways to get information they want. Emerging digital marketing channels are those which are not very popular in the market but have great potential in the future. Here is the list of some emerging channels that can be helpful for an Internet marketing agency to target for potential customers

1. Chatbots

Chatbots have evolved significantly in recent times. All thanks to artificial intelligence (AI) and natural language processing (NLP) that empowers them. They have now become extremely sophisticated and powerful tools that can help you automate a large number of your business processes. Apart from being a helping hand in customer care queries, AI-powered chatbots can be part of your marketing plan as well and help push your customers easily through your sales funnel

2. Facebook messenger

Many Digital Marketing Service Providers and Brands have started integrating Facebook Messenger into their digital marketing strategy. Facebook Messenger provides a unique opportunity to acquire customers, nurture leads, segment audiences and deliver highly relevant targeted content. The engagement rate of a Facebook messenger is quite high. The average email open rate is 5-10% whereas Facebook Messenger's average open rate is 70-80% i.e within the first 60 minutes. So, when it comes to marketing channels, Facebook Messenger is a unicorn in a sea of donkeys.

3. Voice search

Voice search is rapidly gaining popularity due to the wide-spread adoption of digital assistants and smartphones. People are now surfing information over the internet seamlessly without even typing a single character. As per the prediction, 30% of web browsing will be done without a screen.

To use this feature in your marketing plan, you have kept 3 things up to mark:

a. Website loading speed

You need to keep in mind that user is using voice search when he is moving. So it is important for you to provide users a seamless user experience

b. Make most of the micro-moments

Micro-moments are those special moments that occur when user takes out the phone to voice search any service and become a customer.

c. Prioritize short and concise answers to faqs.

Also Read: https://www.oodlesmarketing.com/blog/the-importance-of-voice-search-in-seo/

Conclusion

As Internet marketing agency it's advisable to start using these above mention Emerging Digital  Marketing channels into your digital marketing strategies to get maximum benefit.