Google Ads Remarketing Types – Complete Guide
Google Remarketing Ads allows you to reach those visitors who have interacted with your website or app. Remarketing utilizes a special tracking code to embed on your website, that would track the behavior of your visitors and serves ads based on that shown behavior. It’s worth knowing about the options of Google remarketing before you start creating it.
Remarketing campaigns is categorized into these types:
Remarketing Lists for Search Ads
RLSA Ads is advanced targeting features of Google Ads done by Pay-Per-click Advertising Agency to customize your search ads bid & ad text for the potential customers. It uses a list of highest value prospects who have visited your website. RLSA can be used to improve CTR and conversion rates & give boost PPC performance. This is a great way to segregate campaigns for new & converted visitors using the RLSA list.Standard Remarketing
Standard remarketing is the simplest remarketing feature of Google Ads to re-engage with potential customers. Through this, you can create a list of display advertisements for the specific set of users who leave your website.Dynamic Remarketing
This the future of Google Remarketing Ads which retarget users & redirect them on your website to complete where they started. Based on the Behaviour of your website visitors, Google automatically creates ads with tailored images, prices, & text. For this, you have to create basic CSV, .xls, or .xlsx product feed details about each product in the Merchant Center. Dynamic remarketing utilizes machine learning to understand what potential buyers are looking for. It Combines appropriate intent with demographics to match the visitor with the products in your feed.READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/google-remarketing-ads/
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