SEO trends for 2020: An Effective Guide To Climb The Google Rankings

SEO in 2020 - An Effective Guide To Climb The Google Rankings 

Although we know that you already know about Search Engine Optimization ( SEO ), it is worth remembering that it is about organic search engine positioning. Or, in other words, the process of improving the visibility of a website in the organic results of the different Internet search engines. Without a doubt, one of the disciplines that have changed the most in recent years, given its large number of updates and improvement guidelines.

And, as expected, a series of guidelines so far implemented in SEO issues come to an end, to give rise to the new trends that will accompany us in 2020. Let’s have a look at the latest trends in search engine optimization that are going to impact the rankings of an SEO management company.

SEO Trends & Best Practices in 2020 to Stay On Top!

Looking forward to the upcoming year, we wanted to move ahead to know what the new approach will be, and what will be the trends that revolve around the technique.

So, for this, we have analyzed  the very complete study carried out by the Search Engine Journal, where opinions from 58 SEO experts and professionals have been collected, talking about what the technique will bring us in this new year, and, of course, we will introduce you to your new trends

1. BERT & User-Focused Optimization

The user-centered optimization is based on analyzing the user's access points and queries, in order to align the content based on it.

As an example, the Search Engine Journal study tells us about Google, and its continuous update, to optimize the user's search results based on the intention of the same; not just based on keyword matches.

We explained it recently, in relation to the appearance of Bert, the new open-source neural network trained by Google with which you can process natural language more effectively, will affect the results of 1 in 10 queries in your search engine. In addition to being used in the main search, Bert will also affect the result of the featured fragments.

Also Read: Google BERT Update: The biggest Change to its Search Results in Years

Bert is able to understand the complete context of each sentence, which makes it extremely useful during a consultation, especially searches that change the meaning of some words such as prepositions, long queries and that are more conversational.

Google exemplifies it with the search for “2019 Brazilian traveler to the USA needs a visa” (“ 2019 traveler from Brazil to the USA needs a visa”  ) where the preposition “a” and its relation to the rest of the words gives the meaning to the phrase. Previously Google did not understand the importance of this connection and returned results intended for US citizens traveling to Brazil.

Structured data and analysis improvement

The importance of having structured data becomes fundamental for the SEO positioning of this year, and the explanation is none other than to give "clues" to search engines so they can better understand what is on our page and how each element of it relates to others, both outside and inside the site. 

If, in addition, an SEO service provider company can make use of this data to improve analysis and assess what part of their content is driving positive results, which makes the content and marketing strategy flow more correctly.

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