Top 5 Digital Marketing Trends & Innovations For 2020

The digital marketing world is constantly changing and growing. To help you stay ahead of the curve, we list down the top 5 digital marketing trends that you can’t ignore in 2020. Being a digital marketing service provider, if you are not updated with the latest digital marketing trends, you are limiting your brand with both reach and repetition. You may be unaware of new marketing trends but your target customers and your competitors are not.  

In 2020, we will see new marketing trends along with some older ongoing trends that are still effective: Chatbots - personal assistance without the personnel; 2020 technology gives new life into chatbots, making them more convincing and popular than past years. Voice Search - as more people use digital assistants like Alexa or Siri, SEO leans further towards voice searches, with keywords based on how people talk, not type. Video marketing - publishing videos becoming easier and easier, each year seems more successful & ambitious branded videos online.  Keeping those existing trends in mind, here are the new digital marketing trends for 2020.

1. 1. Shoppable Posts (Social Commerce)

For the longest time, most of the businesses were wondering how to get their social media followers to visit their online stores. Now they no longer need to. Social commerce refers to buying products directly through social media posts or ads - for that the user doesn’t need to leave the site or app. These shoppable social media posts are not exactly new but since the Instagram checkout launched in 2019, they are rapidly getting more and more attention.  You don’t even need to be an e-commerce brand. As long as you sell any product, even if a few pieces of brand merchandise, you can see greater returns by allowing transactions through social media.   

ALSO READ: 5 Ecommerce Branding Tips Every New Brand Should Follow

2. Direct Messaging

In a bid to get more personal with customers, brands are taking the conversation to DMs. As a means of streamlining customer service and assisting in sales, direct messaging is one of the hottest digital marketing trends for 2020. Brands find DMing customers to be effective for forging relationships, whether addressing complaints, taking orders or even just goofing around. The big concern here is customer agreeing to it - a customer DMing you first is totally different from you DMing them first.

READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/digital-marketing-trends-for-2020/