Digital Marketing Strategies To Focus on During COVID-19

The global impact of COVID-19 pandemic doesn’t seem to recede as it continues to spread. These are precarious times for countries, communities, and businesses all along, as they are bearing the brunt of this pandemic. As much worrisome the current scenario is, it is important to stay safe and maintain social distancing to contain the spread. In the wake of this pandemic, digital marketing could pave the way for businesses to keep their operations up and running.
Let us explore some effective digital marketing strategies that businesses can use to adapt to the effect of COVID-19.
 

Digital Marketing Strategies To Overcome The Effects of COVID-19

As the global economy has nosedived, everyone is trying to cope up with the downfall including businesses that have been in the services for years. Despite the tough times, the digital medium can prove to be a silver-lining for brands and firms provided they stay focused. 

Digital marketing ensures businesses can keep their search engine marketing game strong to keep creating revenue. Even in the time of such slowdown, maintaining SEO is a key thing for businesses to make their presence known on the web. Here’s how they can do it:

Keeping Google My Business Up-to-date

Irrespective of the situation, it is imperative for businesses to update their Google My Business listing. Google says, “Based on data from governments and other authoritative sources, Google Search and Maps will now display if a place, like a school or local business, is temporarily closed. In the coming days, we’ll make it possible for businesses to easily mark themselves as “temporarily closed” using Google My Business.”

Google has released an official statement on how to update Google My Business listing in a bid to provide the customers with more accurate information. Essentially, for businesses with most “nearby” or “near me” searches, it is required to update the listing.

Also Read: Gain the Competitive Advantages With Google My Business Optimization

Ramp up the customer service efforts

In the time of crisis, businesses should make the effort to keep their valuable customers informed. As Facebook has created content hubs to keep the customers aware, small and medium-sized businesses could post relevant content in these groups and let the audience know the measures being taken at their end to combat the pandemic.

Posting content relevant to their industry can build a good reputation in the eyes of customers and give them a feeling of assurance.

Answer the FAQs

As people are rushing to the web to find answers to their queries, keep your website content updated to answer the questions users are looking for. The query could be related to anything, from your opening hours to the information on the availability of any product.

It is time for online businesses to be more proactive to appear higher in search results. Adding FAQ schemas to the relevant pages can achieve higher rankings in the search engine result pages (SERPs) that will boost the traffic and click-through-rate (CTR).

Make complete use of Social Media

Take advantage of social media channels to provide updated information about your business. Create posts about the working hours, product availability, delivery time and more. Publish content on your social media pages to actively engage the customers.

It is significant to use the power of social media to spread awareness about practices such as “Social Distancing” in the process of providing information about business operations.

Concluding Thoughts

We understand people are anxious and in fear of the COVID-19 pandemic. However, it is our responsibility to come together and act as one. In the meantime, businesses can follow the above-mentioned strategies that can be beneficial in the long run.

Standing behind your customers is important more than ever and you can do so just by following the above practices.

Choose Oodles Marketing for SEO Services

As much as we want people to be safe, we are also providing digital marketing services to businesses that want to strengthen their online presence. Our seasoned professionals are well-versed with the latest trends in the digital marketing arena.

Stay home, stay safe and contact us to get started.