Why most SEO experts focus on creating long-form content ?

Ranking your website in the top search engine results can be difficult. Search engines like Google take a number of factors into consideration to deliver the best results to the users. As a result, businesses having well-optimized design and content have a higher possibility of ranking high for relevant search queries. It is, therefore, essential to practice effective search engine optimization strategies to optimize your website content.  In search engine optimization, content length plays an important role. Since businesses are increasingly producing content with a higher word count and quality information, it enables them to achieve top rankings. Let us dig deep into the importance of long-form content to positively impact the search engine rankings of a page/website.

What value does long-form content bring to a website?

The recent technological advancements in search engines through various algorithm updates have significantly improved their search responses. The algorithms work in a manner to show only those results in top searches that are relevant to the searchers’ intent. Any business striving to achieve top rankings have to earn their place. Consider Google, that has, over time updated its ranking algorithms to deliver results that are well-written and packed with proper information that serves the users’ queries. Therefore, average businesses have to keep working in the right direction to be found in the search results. Although the attention span of users is short, writing lengthy content with relevant information ensures that the article easily visible on the SERPs. Once the users stumble upon an informative article, they can scroll around to look for other relevant information. Hence, writing a detailed, high-quality content piece that has value for the users let businesses compete in the search results.

Be found on the web

Google algorithm is designed to favor high-quality content that provides value to users. Simply put, more is the length of the content, more is the information provided in it. Hence, increasing content length is the best way to let Google know that the article is information-rich. Content with high word count is more likely to rank and therefore increases the chances of being found.

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Longer content earns more backlinks

SEO experts are well aware of the importance of backlinks while formulating strategies. Google considers backlinks as the number of votes that supports the credibility of the information provided in the article. Hence, a higher number of backlinks boost a website’s chance to appear in the top search results.  The simple reason why long-form content generates more number of backlinks is that such type of content is more useful and comprehensive than short content. Users mostly look for information at a single place rather than shuffling between sites to gather relevant info. Therefore, it is critical to write a comprehensive article that feeds users with essential information.

Generates more social media shares

When users come across articles that provide value, they actively share it on social media channels to spread awareness. If the article is long, it will have more information, based on which, it will gain more traction on the web. Also, the more an article is shared, the more likely it is to generate backlinks.

Promotion

SEO experts understand the importance of social media platforms such as Facebook, Twitter, and LinkedIn. Blog posts are great material to share on social media to engage the audience and make them aware of a business. A well-written blog post can be used to initiate conversations and get people to inquire more. Similarly, email marketing is also a great tool to reach more people. Depending on how a business uses this tool, they can promote long-form content.  Additionally, businesses can urge people to provide feedback on articles as a way of promoting their services.

Generating relevance

Businesses can talk thoroughly about a topic that is relevant to their niche. Thus producing long-form content that is rich with information opens doors to several other benefits. In the process of producing relevant content that is long enough, more keyword variations could be there as compared to shorter content. Longer articles, therefore, naturally include a better, more wide range of keywords, that are relevant to the topic. Owing to the keywords and their variations included in the article, they can rank well in the SERPs. One more benefit is that businesses can use it to support other pages on their website through interlinking. In this way, they can pass some of the blog’s authority and relevance.

Wrapping up

In the end, we once again underline the importance of long-form content for boosting SEO efforts. Businesses should focus more on providing value to their customers through the content and in return gain an edge over their competitors.

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