Amazon Marketing Services: Amazon PPC
Amazon has established its dominance in the retail sector by beating its competitors. With over 280 billion dollars of annual net revenue (source: Statista) and around 2.2 million active sellers, Amazon has significantly captivated virtual commerce. It is an indicator of tough competition for Amazon sellers within the Amazon market too.
Selling over Amazon has the following benefits for every seller:-
An Enormous Market
Sellers don’t have to go through the task of creating a new market. They can target their customers within Amazon’s established customer base. With visitor web traffic over 2.5 billion people, we can say that Amazon has a powerful influence over online shoppers.Retargeting and Buyback
The large customer base combined with Amazon PPC marketing solutions makes it convenient for businesses to push customers for repeat purchases without any additional marketing.Packaging and Distribution
Delay in supply chain activities usually leads to unhappy customers. Also, it requires a lot of work from the business end. Fulfillment by Amazon (FBA) is one such offering that takes care of this issue. Amazon handles everything from storage, packing, and shipping under FBA. It also simplifies international exportation, returns, and customer service. Amazon has many perks to offer for both first-party and third-party sellers. However, the most popular choice by third-party sellers is Amazon PPC to be ahead in the competition and emerge as a known name.Amazon PPC: Amazon Marketing Services
Amazon marketing services provide effective solutions for sellers to tackle the problem. Among those, Amazon PPC services stands as the most popular choice. Amazon has a unique take on the pay-per-click model. It follows an auction-type format where sellers place bids on specific keywords or keyword groups. Amazon then lists those product ads as “sponsored ads” for those having the highest bids. Sellers need to pay only when a user clicks their ad. Paid traffic has been a part of online marketing services since 2000. It began with Google Adwords. Amazon adopted this model only in 2012.Benefits of Amazon PPC-
PPC Ad campaign pricing, as mentioned earlier, isn't the only unique aspect of Amazon PPC. It also has the following benefits for the sellers as well-- Better search ranking: Amazon PPC enables sellers to gain higher rankings for their products. It improves the visibility of a product on an Amazon SERP page.
- Reach active buyers: Customers explore the Amazon marketplace only when they need to buy a product. Amazon PPC minimizes the efforts for a buyer to reach a product faster. Sellers can navigate their customers to make a purchase decision through sponsored ads.
- Tracking performance: Amazon PPC provides insight into analytics and key success metrics. It gives a seller an idea about which keywords or keyword groups are generating maximum revenue.
- Faster growth: Amazon PPC treats all sellers fairly. In contrast to traditional PPC campaigns, Amazon offers quick growth for sellers to get in line with established ones. This saves a lot of time and effort for businesses trying to set up their own SEO marketing.
- Control over ads: Amazon provides advertisers complete control over ad campaigns. It gives control over the choice of keywords and budget flexibility by setting a cost-range and bids. There are three types of PPC ads- sponsored product ads, sponsored display ads, and sponsored brand ads. Amazon PPC also offers automated as well as manual targeting.
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