How Shopify Development Services Can Boost the Performance of Your E-Business

 Shopify is one of the leading e-commerce platforms for businesses looking to set up their e-stores dealing in various products or services. With the numerous benefits including easy setup, security, reliability, visually appealing e-store, etc, Shopify easily qualifies as the ideal choice for e-businesses. However, a massive traffic surge can hinder your site’s speed and performance. Therefore, your e-store must perform at a lightning speed to enable your customers to surf your store smoothly. In today’s digital landscape, Shopify development services are competent in facilitating all business requirements and resolve the slow and inadequate e-commerce store that can result in a number of inconveniences, including:

• Delay in loading the search results
• Long responsive time while loading the pages
• Long transaction time
• Poor quality product images or images not loading at all
• Slow invoicing
• Inefficient performance of your e-commerce store
• Slow performance on mobile devices

  With a slow e-commerce site, you cannot achieve the desired conversion rates even if you provide in-demand consumer products. Therefore, it is essential to resolve the complexities that are slowing down the performance of your website. Let’s delve into some of these effective ways through which you can enhance the performance of your e-business with Shopify ecommerce development services.

Shopify Development Services to Boost the Performance of Your E-Business

 

Compress The Image Size

In the present world of the internet, users prefer everything that loads and runs fast, even on a slow network. To grab your customers’ interest, you need to reduce your site’s loading speed. An effective way of doing this is by compressing the size of your image files. This is because when a server receives a browser request, it starts downloading all the image files. Now, if the image files are huge, the process will become time-consuming. While optimizing your images, make sure the images are of an acceptable size. You can either do it manually or by integrating an image compressor tool. Also, do not use too many images on a single web page. Shopify generally uses WebP format, which is smaller than the JPEG or PNG sizes. Further, you can create or integrate compression tools on your website.  

Optimize theme for both desktop and mobile

A fast and responsive theme can highly influence the performance of your e-business. Therefore, always install a compatible theme and look for its up-to-date copy. Also, check the live preview of the theme. You can do that by running the preview page of your Shopify theme in Google PageSpeed insights. This way you can analyze its performance both on desktop and mobile. Once you are satisfied with the theme, go with it, and ensure that it is always updated.  

Fast loading with AMP

Most buyers like to use their phones when they shop. Therefore, e-businesses must ensure their website is mobile-friendly and loads quickly. With Accelerated Mobile Pages (AMP) technology, you can enable your users to access your website smoothly on their mobile phones. In Shopify, you can easily generate effective AMP pages using FireAMP or RocketAMP apps. With over 4-star rating on the Shopify App Store, these apps can efficiently improve your website’s page loading time on mobile. Or, you can also create the Shopify APIs to develop these AMP pages.  

Reduce the number of apps installed

It is likely to happen that you have installed several apps on your Shopify store, not necessarily using them all. You might have installed some of them as a trial but forgot to remove them. Now, the problem is that these apps add some JavaScript/CSS files to your store. These files keep running in the background, thus slowing down the website. Therefore, it is of utmost importance that you check if there are any unnecessary apps installed in your store. Remove them if you find any, to ensure better performance of your site.  

Minimize redirects and broken links

An increase in redirects and broken links can also hinder your website’s speed and SEO rankings. Hence, it is important to avoid unnecessary redirects and broken links.  

• Redirects: Unnecessary redirects can curb the speed and performance, thus slowing down the overall load time of your website. Do not redirect the URLs to pages that are themselves redirects. Instead, you can use a cacheable redirect. Or else, apply 301 redirects by Shopify’s built-in redirect function, called URL redirect.
• Broken Links: These links for page elements like images, CSS, and JS files can be damaging. This is because they increase HTTP requests and can obstruct your site’s speed. You can use tools like Broken Link Checker and Xenu to find and fix such broken links across your site. You can create custom 404 error pages to assist visitors who accidentally entered an incorrect URL for your website.

 

Winding Up

Optimizing your site’s speed and performance will take time. However, you can apply these practical and efficient ways to see notable differences in your Shopify store’s page. To develop a fast, high-responsive, and visually powerful Shopify e-commerce store, you can talk to a proficient Shopify web development company like Oodles. We strive to develop feature-rich Shopify websites that are mobile-friendly and SEO-optimized. Our team of experienced developers uses custom ecommerce solutions to deliver a scalable and profitable Shopify store for your e-business. For professional help, you can contact us at info@oodlesmarketing.com