Amazon Marketing Cloud: What is it and What All it Offers

 Amazon is a goldmine of data accumulating details of every action a customer takes on the platform. Merchants have always been eager to get their hands on customer details but due to strict privacy and consumer-centric concerns, Amazon has avoided sharing any sensitive information. However, to meet their requirements, Amazon marketing services launched Amazon Marketing Cloud(AMC) in the Q4 of 2019. It enables advertisers to analyze Amazon’s advertising and retail data in detail and a secure and privacy-compliant manner.  Also Read: Five Amazon Listing Optimization Tips for 2020

What is Amazon Marketing Cloud(AMC)?

AMC has been operational since last year but there is still very little information available about it. At Oodles, we believe that knowledge is power, and keeping this in mind we decided to educate our readers about AMC and what all it can do for businesses.  AMC is Amazon’s ‘clean room’, where clients can contribute their own data, campaign insights, and compare details with Amazon’s own customer data. The platform has multiple holdings from where the data can be collected. It owns Amazon.com, Prime Videos, FireTV, GoodReads, Zappos, Kindle, Ring, Whole Foods Market Go Stores, and many more. When combined, that’s a lot of customer data. Users can access all the Amazon holdings through a single sign-on, enabling the platform to collect information regarding consumer actions across all its properties.  Also Read: Amazon Marketing Services: Run Google Ads to Maximize your Sales AMC provides clients with:

• Campaign Analysis 

AMC offers detailed information on- clicks, impressions, devices, and geography.  It includes Customized lookback windows, channel incrementality, and more. 

• Customer experience optimization

On every Product Detail Page, there are more than thirty variables that can be optimized to increase the conversion rate. AMC analysis at the ASIN level combined with A/B testing can determine prioritization. If it seems too complex you can consult our seasoned marketing experts. We provide our clients with data-driven Amazon Marketing Services that focus on increasing conversion/sales rate. 

•  Customer Insights

Map customer journey across all touchpoints with AMC’s assistance. Find the overlap between audiences and determine your highest-value audiences. 

• Product Design

AMC facilitates understanding the shopping behavior of consumers at a granular level. It enables you to find out what products can be bundled together to increase your ‘basket size’ with a specific consumer segment. 

• Logistics and supply chain

With AMC, you can predict the volume of products that can be sold and therefore anticipate the level of inventory you require to supply. It ensures that you never run out of stock and serve customers better.  Also Read: FBM or FBA? The better choice for Amazon Marketing Services

Conclusion 

Amazon Marketing Cloud is not a dashboard or a drop-and-drag visual interface. You cannot access customer insights just by clicking on a button. It is more like an enormous data dump from multiple sources, and you require experts to assess, interpret, and visualize findings. You can contact us to analyze the data provided by AMC. Our Amazon Marketing Services team is well-versed in  APIs, JSON, and AWS services and will analyze the data for you.