Monday, 25 September 2017
You may have heard a million times that your business needs some of the best SEO services. And, you probably would’ve received numerous emails and calls from the companies who want to sell you their “best SEO services.” There is also a good chance that none of them have told you why do you require search engine optimization and why you should be investing dollars for being found in the organic search results.
If you Google “SEO is,” you’ll find funny autocomplete suggestions as well as over 48 million search results. So, here we have provided you with 5 concrete reasons on how your business will get benefits with the best SEO services.
Because more than 90% people use search engines to get results for their queries regarding different products and services. Thus, if your enterprise isn’t available in this digital world, you are denying it from the opportunity of being found by the 3 billion internet users.
Even if you have built a website, it will be counted as the one objective achieved of your overall strategy. In fact, in order to generate business, your website needs to be found on the internet and should be completely SEO optimized. After all, it’s all about search rankings in this virtual world.
With around one billion websites available in the digital world, the competition for search ranking has just got tougher. While becoming number one is a big challenge, it’s vital to be noticed right away as 75% of the users don’t go far beyond the first page of search results. Added to this, in conjunction with other online marketing strategies such as social media or blogging, it becomes a more powerful tool in improving your search results.
Around 75% marketers consider SEO as an excellent source to bring greater ROI. The reason is, SEO is one of the affordable tools for digital marketing. It helps businesses yield consistent and effective results.
SEO isn’t just affordable; it’s profitable and businesses can even choose SEO services and customize them according to their business needs and budget.
Through keyword analysis, SEO can help you determine the size of your market. And the frequency of people searching for the keywords related to your business as well.
There professional SEO services, in which marketers implement behavioral reasoning and uncover the intent behind those businesses-specific keyword search results. Moreover, after successfully identifying the intent, addressing the needs, issues, and concerns preoccupying your consumers, you can easily build trust among your target audience. With the best SEO services, you can comfortably establish a reputable profile.
All this, while coupled together results in an increased rate of visitor-to-sales conversions to your website.
SEO has become increasingly popular over to an extent in the last 5 years that it will be hard to find a single enterprise that hasn’t implemented it in its promotional and marketing strategy. However, not all businesses use SEO properly. Properly designed SEO strategies can help your business harvest immense traffic from search results. For this, you may need professional SEO services to bring this approach to conception.
On the other hand, conventional marketing systems are way broader in scope. The messaging is greatly dissolved and filtered in an audience which may not even have an interest in your products.
In fact, a study conducted by Ipsos OTX revealed that 71% of a sample population of 5,000 smartphone users searched a product because they saw an ad for that product, online.
As the world continues to take advantage of the possibilities of the internet, the value of SEO services will grow.
Friday, 22 September 2017
How to Select the Best Search Engine Marketing Agency?
1) Outline your Needs
2) Find a Result-oriented Agency
4) Background Research
5) The Pricing Factor
Thursday, 21 September 2017
If you ask about the most affordable marketing tactic, the answer will certainly be Digital Marketing. It’s the most efficient medium for both the bootstrapped or well-funded startups to accelerate business growth and promote it to their target audiences in no time. However, the success of digital marketing largely depends on how smart and innovative your digital campaign is. And for that, having the best digital marketing solutions in your hand is crucial. Otherwise, you will be losing your time and money.
When you enter into this digital marketplace with your business, it becomes necessary to utilize the investment on effective and best digital marketing solutions that can build your brand on a low budget.
In order to that and drive maximum output, let’s shed some light on some of the best digital marketing solutions that can help you form effective strategies.
Best Digital Marketing Solutions
Focus on your target audience:
The initial step of your digital marketing should be the focus on finding the right target audience and executing with some pivotal digital marketing strategies. If you’re new in the market, knowing and finding your potential customers is important; see your competitors approach and then analyze likewise to have a hold on your customers. This is one of the easiest digital marketing solutions you can use for a great start.
Social media is the best place to engage with your customers. It gives you an opportunity to interact and communicate with your customer, which no other medium can do. Use social media marketing services to leverage your followers. Make them feel special as they are an important part of your brand.
You should know that digital marketing is not restricted to a certain or limited extent; It offers unlimited business opportunities and has unending processes and techniques. So, don’t get confused, understand your audience and your product motive before beginning with digital marketing.
How digital marketing solutions help businesses grow instantly?
We have outlined some of the most important digital marketing solutions that can easily help businesses drive conversions.
Search engine optimization happens to be the most important and affordable way to engage huge audiences organically. SEO helps increase ranking and organic traffic to websites. It also helps build confidence and reliability between customers and businesses. While being online 24*7 for your customers is now a necessity, you can achieve this through SEO.
In today’s digital world, social media is the strongest channel to attract customers. This is the reason businesses are now more focused to integrate social media marketing into their marketing strategies as it can create brand value effortlessly.
Thus, understand the nature of your business and accordingly make use of its platforms like Facebook, Twitter, Google+, LinkedIn, Tumblr, Instagram, and Pinterest. If used properly, these platforms can make your business.
Search marketing is a great option when you want to increase sales. In addition to this, a well designed and managed search tool is a key to intact relevant traffic to your website. You can choose organic or PPC (Pay-per-click) with SEO to achieve better results.
Display advertising is an effective form of advertising and provides you with a platform to advertise and display your products and services. For instance, you can use Google Display Network (GDN) for contextual advertising or make ads to lure a customer’s interest.
In order to grow your business and create a brand for itself, best digital marketing solutions like SEO, SEM, content marketing, SMO, etc, become viable options. However, if you find it difficult to understand digital marketing and still want to approach it to ensure success, a proficient and expert digital marketing agency is what you need.
Wednesday, 20 September 2017
Monday, 18 September 2017
It doesn’t matter whether you are a small entity trying to grow up or an established business, to stay ahead in the competition in this digital world, you will eventually need some of the best digital marketing solutions. Because Digital Marketing Solutions are the reason that digital marketers successfully promote your businesses and take its keywords on top in SERPs.
However, the prime concern is to choose the best among them. If you end up owing the wrong one, results might not come as expected. Thus, if you have stepped out to know some of the influential Digital Marketing Solutions, this article can provide you with the enough information.
Every year, paradigms of digital marketing change and force digital marketers to change their tactics as well. Thus, it is important to outline only the ones that really works. So, we have comprised a list of profound digital marketing solutions based on a thorough research.
There are certain solutions for which you don’t have to buy costly tools to apply. These solutions work even after the major updates in the digital marketing world.
Some of the best digital marketing solutions that can give a much-needed support to your business.
1) Content Marketing
content is king. You cannot overlook the king while entering in this digital kingdom. When you create content for your site, brand or product, make sure that you proofread it. If you don’t have a proofreader to point out grammatical errors in your content or the quality of it, ask a friend who can do this task for you. Either, you can go back to the document and check mistakes yourself or hire content marketing services.
If your user point out such error in your content, you can lose a bunch of potential users along with your website’s credibility.
On the other hand, sharing such content on Social Media makes you look sloppy, clueless and unintelligent.
Try avoiding overuse of literary devices, because people come to your site for the information and not to see how you use metaphor, symbolism and imagery. If you are giving your content a novel look then it will likely increase bounce rate on your site.
Contrary to this, short and informative blogs are best to offer. Blogs generally are used to educate, inform and to tell short stories. Hence, content marketing services count as one of the prominent digital marketing solutions.
2) User Engagement
When you start out your small business and lack a large fan following, it can be tough to get your profile off the ground. Adapt to ‘follow and flush’ strategy here. It means, follow the accounts that follow you and unfollow back the ones who haven’t followed you back within a plausible amount of time.
Another good step is to follow the social media accounts of famous people, influencers, businesses and enterprises in your community.
You can use free tools such as Tweepi. It allows you to search for the competition within your niche on Twitter.
Never ignore your audience
Now your response time to your user queries and questions on Facebook has become a great factor in order to increase engagement with the users. It is important because when a user sees lesser response time on a brand’s page, he appreciates it. It means you care and are ready to respond to any query as early as it’s possible. Thus, it is important to acknowledge people who are interacting with you on social media networks.
Just because you need to produce eye-catching content, you don’t have to complicate it. It is recommended to keep designs simple because they are the ones that resonate with the users most.
Simple designs tend to attract more, as well as, it gives your brand a simple and appealing look. Many designers just pick one image, write it with some text and posts. This is not a good practice while you are looking to establish your business in this digital space. And neither it is recommended for established businesses.
- Don’t just try to go all fancy
Complicated designs and fancy tricks are worthy when you work for a big client. Try fancy tactics if you are with the marketing team of Coca Cola or some other big company.
Otherwise work and excel within what you have. By the time you create a flashy graphic and use all Photoshop tricks, you can create multiple simple and informative graphics and visual content.
People appreciate content or ads that are normal yet as effective as a costly ad or graphical content. Indeed, you need to focus on how can you serve people with rich information rather than making flashy content.
Knowing your target audience is as crucial as creating content. All your practices should count Target Audience as a prime factor. Your digital marketing strategies will become more effective if you form them keeping the target audience in mind.
Getting Audience insights is a tremendous way to figure out what your audience want from you. Further, you can determine how they react to your content as well. It is advised to explore Google Analytics to know your audience in a more enhanced way.
Many new businesses attempt the same mistake, targeting a larger audience to reach more people. If you are new in the online space, you should avoid using this tactic. Rather, focus on your specific niche first. So start filtering your target audience. This way, you can target the people who really are interested in your brand or product.
Enhanced user experience is the another aspect that can’t be overlooked. It is one thing that makes people convert after a click through your site.
If your users find hassles when coming to your site, it becomes irritating. Such as slow load time, complicated interface, confusing content and services, etc. are some of the factors that make a user move on to another site. Hence, try to make it easier for your users to navigate through your site. It can possibly result in more conversions.
Never Overlook a Call-to-Action
Effectively using a call-to-action option is one of the ultimate deals while looking for the best Digital Marketing Solutions. It is essential in increasing conversions.
An operative call-to-action should have a sense of exclusivity, urgency or satisfaction. You need to make a good use of these call-to-action buttons.
They are most effective when they are on point and simple. Try to include some lucrative words in your call-to-action phrases such as “free”, “guarantee”, “don’t miss out” and “last chance”. These words are beneficial when you really have something to offer. Otherwise, if you fool around your users with such a practice, you won’t be able to attract those users again with any tactic.
Over to You:
So, applying these digital marketing solutions won’t cost you a penny. Moreover, these count as the principal Digital Marketing Solutions. These tactics are important for boosting your business online. Whether you are a small or big business, implying these tips will likely result in eventual business growth.
Friday, 15 September 2017
When advertisers use offline marketing channels like print, radio, and T.V., they cannot change or control their advertising campaigns and hope for the best results in terms of results. But, now with digital marketing and digital advertising, you can track and tweak your ads as frequently as you want. Unlike conventional marketing, the most attracting aspect of digital marketing is its real time tracking. There are also a few best online marketing tips that can help businesses maximize performance and ROI.
Mentioned online marketing tips in this article can be implemented quickly and efficiently into your digital ad campaigns and day-to-day digital marketing.
Enhance Your Website:
Like most online businesses, you also have a website. And the odds are good if you have had the same website for several past years. This can be a blessing as well as a curse, and something those business owners should address.
Websites that have been around longer in this online space are gettin an SEO advantage over newly launched websites. However, the sites that have stayed the same for a while, the more likely it becomes that the information and content on such sites are inaccurate or outdated.
According to a recent study, the majority of consumers on the internet encounter multiple erroneous websites on a daily basis. These are few quick ways to lose customers than having them turn to the address mentioned on the website.
Updating your website also happens to be the best time to upgrade its security features, which is a must to build consumer trust. Similarly, making it a mobile-friendly site can also lead to tangible development in business performance.
Bring Into Play Social Media and PPC:
Many business owners have a false impression on the use of social media and PPC and the way the internet works. While there are giant websites and popular social media business pages who have gained their huge followings organically. This is almost never the case, there are cases of something going viral as well. And in most situations, content that got a lot of publicity and attention, pay for promotion and advertising to get the ball rolling.
It’s true that all the money in the world won’t always help bad content, but without PPC (pay-per-click) or paid promotion on the internet, it will take time way longer than usual for people to notice things.
Utilize Marketing Tactics:
Once there was a period when people had limited resources to learn about information. Now, there is a wide variety of resources to get the information. And the better you use these methods in conjunction, the better the results you'll get.
This conjunction can fall into two categories. First, businesses using multiple forms of online marketing can coordinate them to ensure that one consistent message is reaching the audience.
Using social media, PPC, video ads and email marketing in tandem makes it inevitable for people to miss that one message.
The other way of integration is to mix online advertising and offline advertising. Imagine, how much more effective it will be when online advertising will reinforce what people have seen on billboards, TV ads, etc. Coordinating all the marketing and advertising channels can be a tricky thing. But, it will be worth it for businesses if they hire people who can manage this coordination and implementation for them.
Over To You:
In this digital world, online marketing holds a ton of potential. For brands and companies, it’s one of the most effective ways to advertise their products, services, and offerings to a targeted audience.
However, if you don’t follow the right online marketing tips, the likelihood is that you won’t be able to garner the results you expect. Thus, keep the mentioned online marketing tips when forming your future marketing campaigns and conversion rate.
Thursday, 14 September 2017
SEO (Search Engine Optimization) has become necessary for businesses in the online world. Because of SEO, your business-specific results rank higher on SERP. However, every business doesn’t understand SEO but want to gain popularity on the internet. In such cases, taking help of Professional SEO services can ensure success. Using such services can instantly uplift and expand your business online.
The main concern is to hire the best SEO services company that is credible and offers genuine services.
Why the Best SEO Services Company?
Constrained SEO knowledge:
SEO is the area in digital marketing where you will need to constantly evolve with the latest updates and guidelines of it. Most digital marketing firms think they know how to handle SEO and promise things that they shouldn’t. They make offers that they will help you rank a number of keywords within a given timeline. That’s unperceivable. In fact, a good SEO firm doesn’t make such promises. Ranking keywords on SERP is an uncertain and untimely process. It takes a lot of effort and some high quality content.
This is another reason that can encourage you to hire an eminent SEO company. SEO is not a ‘Once and for all’ process, alike ranking keywords, it’s a continuous and time taking process. And it makes sense as well to hire the best SEO services company when you have little time to give on it. Outsourcing your SEO needs can save you a lot of time and you can manage other tasks efficiently too.
Why Choose Oodles Marketing?
Oodles Marketing is gradually approaching to a stronger place in the digital world by offering excellent digital marketing services. We have entered in this niche with an objective that’s to lead. Besides, our team of digital marketing experts possesses a great understanding of various critical terms and aspects of Digital marketing.
Have queries or suggestions related to Digital Marketing, reach out to us!