Friday, 28 April 2017

SEO Competitive Analysis

Performing an SEO competitive analysis is one of the most vital activities for any SEO process. The complexity of this analysis depends on the type of business or industry and scope of the SEO process.  Further, there are many other factors as well that should be taken into consideration.  

To make this process easier, we’ve prepared a workflow. This is an SEO competitive analysis workflow that will familiarize you with certain factors, identification of SEO competitors, gathering of potential keywords to target, difficulty assessment, and more.
Following are six easy steps to conduct an SEO competitive analysis:
1) Find Out Your Potential Competitors
This is the initial phase of SEO competitive analysis. Basically, it is most helpful when conducting it for a new client’s website SEO process.
For instance, if you don’t have an idea about your competitors. There, you need to start from the scratch for identifying potential and relevant competitors.  
Firstly, you need to run a search on Google to find out your long-time industry competitors. It is easy to find out the competitors from the SERP. The industries or companies on the first or second page of search results are probably your potential opponents.
It is not necessary that companies that offer the same type of service, content, or products as you do, will be competing with you. It can be any company in search results with your target keyword.
2) Check Your Competitors’ Sites To Analyze:
After preparing the list of your competitors, the next step is to check your rivals websites and analyze them. Gather important information from their sites. Such as, site design, content quality, content quantity, URLs types, etc, are the factors that will help you in preparing a further strategy.
3) Examine The Keywords Your Competitors Use:
You can face difficulty in identifying the keyword your opponents use. It’s because your niche’s top keywords might not be theirs.
If you are not able to find out what keywords they use, check if they use the keywords you are using- this is very simple.
Correspondingly, the Keyword Density Cloud tool helps you in finding your competitors’ keywords density they use in their content. This can provide you with a better idea that what should be the keyword density in your content next time.
4) Inspect Your Competitors Backlinks:
Backlinks are vital for good SEO rankings. Thus, you need to thoroughly analyze the backlinks of your opponent’s website. Check their anchor text, number and origin, etc, to get an idea about how your rival is doing on this front.
Similarly, if you want to use tools for checking competitors backlinks, there are a number of tools available: Backlinks Anchor Text Analysis and Backlink Summary.  
5) Analyze Other SEO Factors:
Checking keywords and backlinks are vital but they don’t mean everything here. In fact, to get a thorough idea about your competitor’s web page or website rankings, you need to run a check on your competitors’ Page Ranks In Google. Moreover, you can check their Page Ranks on Yahoo and Bing as well.
You can check the number of indexed pages of your competitor’s website with the search engines as well to get a better idea.  
6) Analyze Competitors PPC campaigns:
Many companies now prefer using PPC (Pay-Per-Click) to increase traffic. Further, they refer using PPC as cheaper and efficient. In addition to this, Google Adwords is the first choice of marketers for PPC. However, there are tools available that can tell how your competitors PPC campaign is doing.
The Analyze Competition tool by Google allows you to compare your PPC campaign with your opponent. Hence, you can analyze vital factors that can help you in surpassing your opponent’s PPC campaign.
The Constant monitoring of a competition is a tedious task. The activities listed in this blog are exhausting and time-consuming. But, if you really want to outclass your opponents in this digital world, you have to perform an SEO competitive analysis from time to time.
Running an SEO competitive analysis can provide you with some important insights. Further, extracted information from the analysis will help you in building your future strategies. Moreover, it will help you to compete with your opponents as well.
In case, if you are new in this field and want to build your brand or product online quickly, an SEO competitive analysis has been recommended by many digital marketing experts. 

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Wednesday, 26 April 2017

Increase Direct Traffic To Your Website

Increase Direct Traffic To Your Website Using These Methods

Increase direct traffic
Direct traffic refers to the traffic coming to your website directly. The users in this channel of traffic don’t come from referrals by search engines or other websites. Direct traffic includes personal bookmarks and RSS feeds. Visitor coming directly to your website are the most important ones out of all. These visitors don’t get affected by the external factors such as certain changes in search engine ranking. No matter what, if they are your genuine users, they will likely respond to your services and offerings. However, many new businesses fail to grasp direct traffic visitors because of the lack of proper strategies. Thus, here is a compiled list of proven ways to increase direct traffic to your website.
If you are a new business or looking to increase direct traffic, these steps will guide you through.
A well-optimized website:
The first step is to get a well-optimized website. So, that your users don’t increase your website’s bounce rate.
A dynamic website is a must these days. To stand out from the crowd, you need to have an attractive website.
An attractive website should have a few interesting elements to give the users a positive impression when he stumbles upon it. Keep up your website with the latest coming updates in the internet world.
Do remember that your website is a reflection of your experience, values and brand.
Create effective backlinks:
It’s imperative to list your website on various websites available out there. Your listing should contain basic contacts and your website or web page’s URL.
Start listing your URLs in directories like DMOZ, Jasmine Directory, Yahoo, and others. Listing URLs in quality directories is always beneficial. It is an easy and free way to get quality backlinks.
Moreover, you get a chance to be noticed by both potential users and search engines. This way, effective backlinking increase direct traffic to your website.
Don’t forget Social backlinks:
It is vital to have an innovative and engaging page of your website or service on various popular social media networks. Having a website page on social media networks allows you to present yourself toward the masses with a positive idea. Further, it helps in increasing your online presence as well.
Leverage your niches:
If you really want to stand out in search results, you need to leverage your niches.
This means you need to post your web pages or website in listings related specifically to your market niche. Furthermore, it allows you to be seen only by the relevant users to your niche. It eventually leads you to your potential customers. And potential customers come directly.
Use multiple languages:
If you are a business that offers a wide range of services, make effective use multiple languages.
Offer your users with an option to choose from multiple languages. It’s likely that your customers come from other regions as well. Further, you can utilize those customers by giving them access to your services in their native languages. This creates a personal connection between you and your user.
A customer far away from his country, looking for some service, will likely come to your website on finding access to your website in his native language.
Become a mobile-friendly website:
The mobile phones and tablets have shown immense growth in their usage in the recent time. Thus, your website should be a mobile-friendly site.
Leveraging mobile users is an ultimate way to increase direct traffic. If you have a mobile-optimized site, it should load faster and fit various screen sizes of mobile devices.
Your website should be catchy enough to attract direct traffic users. Added to this, it includes a good design, easy to remember URLs, mobile-optimized site, etc.
Use above methods to make your website stand out from others. Further, it will increase organic traffic to your website automatically. Remember to implement these strategies effectively to get the best out of them. And last, they may not result immediately, so keep putting your efforts. They are long-term strategies which result in increased online traffic.

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Tuesday, 25 April 2017

Create A Practical SEO Strategy Following These Simple Steps

SEO (Search Engine Optimization)
 is an endless game in the digital space. It’s ever-changing and continuous. Thus, there is an immense need to keep yourself updated with it latest patterns, strategies, tips and trends. However, if you are looking for a strong SEO strategy to be more effective in the digital sphere, you need to consider these following steps.
We have compiled an in-depth detailed list of components to form an effective SEO strategy.
Produce in-depth high-quality content:
It’s said that content is king. Yes, it is!
Content is more valuable than anyone could think of. A properly optimized content can do wonders. It can bring huge success to your business.
Many businesses have tasted success by just producing excellent content to their users. But there are things to keep in mind while producing content for your online audience.
You get only a few seconds to impress the user with your content. You need to produce quality content here rather than focusing on quantity.
Professional SEO services not just only optimize content, they deliver quality content as well. Hence, handling your content to SEO experts can ensure content’s eminence and reach as well.
Switch to HTTPS:
This step has been looked over many times.
Switching your site from HTTP to HTTPS is another essential step one can implement for better results.
Nowadays, people are more concerned about their privacy. Moreover, it becomes more secure as well to browse on HTTPS sites. Added to this, Google boosts ranking of secure hyperlink transfer protocols.
Thus, if you haven’t changed from HTTP to HTTPS, it’s the time.
Make use of long-tail keywords:
One thing that can be the most specific to your service or product is a long-tail keyword. They attract less traffic but are helpful in making conversions. They only relate to your prospects and not everyone comes under their roof. Long-tail keywords decrease the competition. It also helps in increasing possibility of being shared on social media.
The internet is not being used as a dictionary, it is now an instrument to explore the specific articles, the subject of interests and more. Using long-tail keyword as an SEO strategy directs you to a targeted audience. So, keep looking for long-tail keywords that relate to your niche.
Link building; Quality above quantity:
You should be aware that linking a web page to hundreds of links is no more a useful trick.
Understand the search engine users, it will help you in generating better links with properly used keywords. Stop buying fake links that redirect your users all over the internet.
It is simple to make your link building more effective. Hence, by just building simple and self-explanatory links, things can work out. Moreover, it will prevent site blocking by search engines.
Become a mobile-friendly site:
Not everyone all day sits in front of the computer screens, laptop, etc. There are mobile-savvy users as well in this digital world. Added to this, mobile marketing is the next latest trend of digital marketing.
Millions of users use mobile phones. If you have overlooked this audience, you might have done enough harm.
It is the prime time to become a mobile-friendly website. Provide your users with a more enhanced user experience. Further, keep in mind to use an adaptive web design. It involves automatic scaling and adaptive screen size according to your users’ device.
AMP (Accelerated Mobile Pages):
Apart from the mobile-friendly website, another trending thing is Accelerated Mobile Pages (AMPs).
AMPs are known to load faster and use fewer data comparing to conventional mobile-optimized pages. Significantly, they are going to be the next big trending thing in web development in 2018.
They don’t serve results directly. AMPs contribute to secondary SEO components. Such components include page load time, spent time on site, and overall user experience.
Implementing these steps in your SEO strategy can help you in making a well- optimized site. Moreover, these steps will help in enhancing the user experience, which is an important factor in the online space. You necessarily don’t need to use all these steps. In fact, find the effective ones that can help in building a strong SEO strategy. Do leave your suggestions in comment box if you find this article helpful, inspiring us to serve more.