Tuesday, 17 January 2017

5 Ways Digital Marketing Can Be Optimized Via Live Streaming

Live streaming has become a new trend among digital marketers to promote their products and services and is truly relate-able too. A study says that Facebook Users in particular spend three times longer watching a live streaming video as compared to the recorded one. That is the kind of effect live streaming has on the viewers worldwide. There has been an increasing trend among the global firms investing in Live Streaming to grab the widespread attention of their potential customers. Brands which utilized this marketing tool at the earliest got benefited the most and are still continuing to do so and reaping the immense benefits of the said platform. Besides, live video streaming is a powerful, authentic, engaging, measurable and cost-effective digital marketing channel which should be incorporated in the product launches and promotion of business services.

#1. Deciding the Correct Platform
Choosing the correct platform could prove to be a decider between your product being launched going to be successful or not. For example, if it is a raw and un-moderated stream, then you may like to use numerous mobile apps available easily, like Periscope and Facebook Live. However, these apps can provide a limited functionality in context of an effective marketing approach as they would not allow for custom branding and sharing information alongside the video in the form of images, recordings or text.
Enterprise Live Streaming Video Platform would a better option if you are looking for a superior and effective branding as that would make you eligible for adding branding elements for a better user experience with advanced audience engagement capabilities. Further, it will also allow you to add other marketing aspects with the streaming video like text, pics, voice overs, slides and product catalogs.
#2. Appropriate  Reason
There must be a right reason to host a live video-based event in which a lot of money gets invested. You should have an exact idea of the amount of customers you would be attracting organizing the event and how much business you could generate through this campaign. Besides, you must ask this question to yourself before you invest for the campaign that, is this actually required or the other traditional marketing strategies would serve the purpose. In addition to that ROI(return on investment) should be discussed with a professional expert before conducting such a huge event.
The most appropriate reasons to host such an event could be a Product Launch or an important announcement to be made via a live video stream for your worldwide audience and users. Nike and Apple are a few examples of firms getting extremely benefited via live Product Launch streams worldwide.
Another best usage of this medium could be to expand your audience exposure by creating a live-streaming channel.
#3. Quality Content in Accordance to Your Targeted Goals
Creating engaging content is as important as the product or the services that you are launching. Content must be specifically tailored for the broadcast. Apart from that, it should be interesting and informative at the same time so as to grab the requisite attention of people and potential customers watching your event live on various social media platforms.
What Constitutes of a Quality Content in a Live Video Stream :   

Marketing Automation Can Do Wonders If Applied Sensibly

Within every single firm, marketing team is always expected to perform some superhuman actions which could bring in business and leads. But believe it or not, there are limits to human capacity and they could only do that much as nobody possess any magic wands in their hands like that of a Harry Potter. Therefore, irrespective of how hard they are working, they can only follow up with a limited number of leads only. But, there is something called Marketing Automation which only a few firms are making use of at present in order to develop an edge over their competitors and rivals. And if applied sensibly, it might allow you to achieve things which are actually considered superhuman.

Using a Marketing Automation tool can help you big time in converting those leads to new memberships by setting up work flows to make your efforts an exponential lift. Nurturing leads and retaining members which is one of the most critical tasks in a marketing ecosystem would become an ease with marketing automation in place as it will make your team set up winning workflows that would work round the clock without asking for human interventions. Thus, your team also get a chance to refresh and rejuvenate themselves in the weekend time letting themselves charged up for the upcoming week.

What Exactly Is Marketing Automation
Picture Credits : SalesForce Pardot
What people generally think of it is that you can set up a couple of workflows and the conversions would flow in automatically. But, its not actually that simple. Success does not come to you easily or automatically. You always need to put in some hard work and it also demands a bit of extra effort on your side. And that extra effort asks for you to maintain a healthy database alongside and maintaining a healthy and sturdy process flow that already is converting leads into conversions.