Friday, 14 October 2016

Importance of blogging today

In fact, if your business’s website does not have a blog  that is frequently updated, then you are missing a great opportunity to increase your company’s visibility or you.

Few reasons why blogging is needed :


A relevant  blog gives you the opportunity to create useful content for your customers.This can be use as a marketing strategy to drive traffic back to your website.
Your business might be on various social media platforms Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links  – with relevant visuals – of your blog articles to your social sites. Give your social followers a reason to click through to your website.
Additionally, use interlinking directly in your blog to drive traffic to specific pages of your website.


As we know, fresh content is still a key to face your competitors in the search engine results page.Keywords and Titles on your website are a significant way in which Google find your site for these keywords.
Make sure to use a number of relevant keywords in your article. To do so, create a list of keywords, related topics and then categorize them based on the products and services your offer. Now, the objective is to stuff all the keywords in the articles or blogs to be published.


Blogs or Articles  act as a  source to deepen the connection with your customer. By connecting directly on your website through your content, your clients are able to get to know about the  business or the services offered on your website.
It’s always been promising to build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.
Similarly on your other social sites,one should  respond to comments and interact with your consumer. If they have questions about any service you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.

Friday, 7 October 2016

Facebook Live – A Benefit To The Marketers

Facebook Live which is a new feature on facebook is nowadays beneficial to the marketers as it helps the audience to be more engaged with the live streaming.
It has completely changed the way of how the marketers and consumers approach the social platform.
Facebook live is marked as the new feature in the Facebook and it is seems quite important trend in the social media and mobile technology network. Understanding the live streaming video importance using Facebook Live is the key  even if the marketers do not tend to use it.

How To Do Facebook Live ?
At first glance, Facebook Live is an essential component that offers live-spilling video capacities to clients. By tapping the live stream symbol, you can begin broadcasting video live from your cell phone, and compose a discretionary depiction for the occasion. Any clients tailing you will be able to “tune in” to the communicate. Toward the end of the video, you can tap “completion” to finish the video, and soon thereafter it will be posted as a for all time accessible component on your course of events. The greatest time limit for a communicate is as of now 30 minutes, and you can square particular clients on the off chance that you want.

To start a live communication, it’s like making another post. Open the status bar and in the base right corner, there ought to be another symbol, which is an outline with a twofold “radiance” around it.

From here there’s somewhat of a prep stage, where you can choose who to communicate to (whether this be companions or supporters or everybody), you can likewise compose a depiction for your communicate. Once live, clients will have the capacity to remark on the video.

They’re likewise fusing Live Streaming into gatherings, so if individuals miss the live communicate, footage can be effortlessly shared to the individuals who couldn’t go to.

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Tuesday, 4 October 2016

Leveraging Social Media For Lead Generation

What is Lead Generation?

If you’re a business having your initial setup ready, then Lead Generation can prove to be the next best thing for you.

What is a Lead?

A Lead can be said of as any potential customer who might be interested in your product/services.

Lead generation accounts for these following areas:

  •  Attracting and bringing visitors to your destined Landing Page.
  • Nurturing the obtained leads in order to make a sale.
  • Converting these leads into subsequent returning customers.
Social Media is not only meant for branding purposes but also works as a great tool for generating leads. No matter what business you own, you need leads which are sales-qualified in order to make a transaction with them. Different development activities such as Email building and many others, come under the hood of Lead Generation. You can use the various Social Media platforms effectively to market your products to the users. This helps in improving your marketing skills and getting instant results.

Some important things before you start:

These days, Social Media has become an intelligent and quick way for led generation. Most of the leads generated via Social Media are sales-centric, that is why this is so important. The bigger companies who are able to spend huge sums on this are able to collect excellent leads through innovative ways. Meanwhile the smaller companies have to depend completely on social media as it is an economic way of collecting leads.
Design the landing page in such a way that it compels the leads directly from social media to your business website. If you want to begin experimenting, there are many pop-ups for lead generation available online. Also, there are many software out there which can help you in designing the desired landing page for your product/services.

Choosing the appropriate media for Lead Generation:

Thanks to the numerous options available over social media, it has become quite easy for your business to target the appropriate users. Although, choosing the correct Social Media still remains a tough factor. Instead of looking for the total number of users in a particular Social Media, you should look for the number of potential customers in it. Once you identify the target customers, you can begin with all the social platforms for a start. But later on, you should begin focusing on those platforms which are most responsive for your business, for gaining an advantage.