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Tuesday, 4 October 2016
Leveraging Social Media For Lead Generation
What is Lead Generation?
If you’re a business having your initial setup ready, then Lead Generation can prove to be the next best thing for you.
What is a Lead?
A Lead can be said of as any potential customer who might be interested in your product/services.
Lead generation accounts for these following areas:
Attracting and bringing visitors to your destined Landing Page.
Nurturing the obtained leads in order to make a sale.
Converting these leads into subsequent returning customers.
Social Media is not only meant for branding purposes but also works as a great tool for generating leads. No matter what business you own, you need leads which are sales-qualified in order to make a transaction with them. Different development activities such as Email building and many others, come under the hood of Lead Generation. You can use the various Social Media platforms effectively to market your products to the users. This helps in improving your marketing skills and getting instant results.
Some important things before you start:
These days, Social Media has become an intelligent and quick way for led generation. Most of the leads generated via Social Media are sales-centric, that is why this is so important. The bigger companies who are able to spend huge sums on this are able to collect excellent leads through innovative ways. Meanwhile the smaller companies have to depend completely on social media as it is an economic way of collecting leads.
Design the landing page in such a way that it compels the leads directly from social media to your business website. If you want to begin experimenting, there are many pop-ups for lead generation available online. Also, there are many software out there which can help you in designing the desired landing page for your product/services.
Choosing the appropriate media for Lead Generation:
Thanks to the numerous options available over social media, it has become quite easy for your business to target the appropriate users. Although, choosing the correct Social Media still remains a tough factor. Instead of looking for the total number of users in a particular Social Media, you should look for the number of potential customers in it. Once you identify the target customers, you can begin with all the social platforms for a start. But later on, you should begin focusing on those platforms which are most responsive for your business, for gaining an advantage.