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In fact, if your business’s website does not have a blog that is frequently updated, then you are missing a great opportunity to increase your company’s visibility or you.
Few reasons why blogging is needed :
1. GENERATE TRAFFIC TO YOUR WEBSITE:
A relevant blog gives you the opportunity to create useful content for your customers.This can be use as a marketing strategy to drive traffic back to your website.
Your business might be on various social media platforms Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links – with relevant visuals – of your blog articles to your social sites. Give your social followers a reason to click through to your website.
Additionally, use interlinking directly in your blog to drive traffic to specific pages of your website.
2.INCREASE YOUR SERP:
As we know, fresh content is still a key to face your competitors in the search engine results page.Keywords and Titles on your website are a significant way in which Google find your site for these keywords.
Make sure to use a number of relevant keywords in your article. To do so, create a list of keywords, related topics and then categorize them based on the products and services your offer. Now, the objective is to stuff all the keywords in the articles or blogs to be published.
3.IMPROVE CUSTOMER RELATIONSHIPS:
Blogs or Articles act as a source to deepen the connection with your customer. By connecting directly on your website through your content, your clients are able to get to know about the business or the services offered on your website.
It’s always been promising to build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.
Similarly on your other social sites,one should respond to comments and interact with your consumer. If they have questions about any service you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.