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If we talk about the activities happening online, social media takes up the most amount of time. This is the reason that more and more content generation is happening for the users to feast on. Due to the incursion of lots of content, marketers have no choice but to focus on the impact of this ocean of content on SEO. Here, in this blog we will take a closer look at its consequences on SEO.
Is it true that Social Media actually has an impact on SEO? Well, Google denies it repeatedly and says that they do not count the impact of social signals while calculating SEO performance. The majority of the sites use NoFollow links, which inform the Search Engines that no page rank should pass through them. Although this is true that the social media posts are indexed by Google like the rest of the pages, but this, in no way means that Google indexes them all. Google crawling is somewhat limited with respect to the volume of the content present, and also the privacy settings. It is also somewhat difficult for the bots to figure out and judge the plausibility of both the author and the content. Nonetheless, there are still some factors which are pivotal to the SEO pertaining to Social Media. Links act as the major drivers while doing SEO. Also, social media can very well prove to be a bountiful source of links as well as link sharing. In addition to this, if your branded content is getting shared in more and more places online then it means that its chances of being visible in the search results are higher.
Social Media Channels are Also Acting as Search Engines in Their Own Right :
Even if your social content is not appearing in the Google search results, no need to fret. This might have gone unnoticed, but all Social Media channels have an in-built search feature. The search bar is one of the key features of the big players like Twitter, Facebook, Pinterest, Instagram, etc. These channels perform indexing in various forms, such as the likes of hashtags, images, keywords and relevant content. Additionally, we must remember two important points; first being the fact that Twitter’s partnership with Google leads to featuring of some relevant tweets in the search results. Second, that YouTube is currently the 2nd largest search engine in the world right behind Google.
Some Social Media Practices To Help in SEO:
Although there is no direct significance of Social Media on Google’s search results. There are still a handful of optimizations that you can implement in your content which makes it impactful. Also, some optimization in the social profiles won’t hurt too. Here’s a short list of such optimizations:
Provide links to your owned branded content everywhere wherever it is relevant.
Increase sharing of your content to boost your domain rankings. (the more the sharing, higher will be your rank)
Optimize your social media channels distinctly, especially the “About Us” and “Bio” pages as they significantly help in increasing the rankings.
Don’t forget to incorporate as many relevant keywords as possible in posts, hashtags, keywords, etc.
Encourage people to share your content as much as possible by putting social media sharing buttons on every page of your website.